Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

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Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust.

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agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. But small businesses, startups, and companies with limited funding often don’t have access to high social media budgets.

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Pixlee

JULY 23, 2021

These technologies are now being adopted across all kinds of markets. That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy. Technology to Bridge the Gap. It goes way beyond the supermarket. The best part? It’s free content for brands.

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1

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agora pulse

NOVEMBER 25, 2020

Company social media profiles usually appear at the top of SERPs for branded keywords. Company logos and images from social media also pull through to the SERPs. That means better brand recognition, increased interest in your company, and potentially more sales. Influencer marketing amplifies reach. Olaplex has 1.8

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Companies like Pixlee can improve the efficiency and outcome of such efforts.

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Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Pixlee

FEBRUARY 23, 2018

The days of mass marketing have ended. Companies that don’t keep up with the latest trends will have difficulty reaching their goals. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Social Media. User-Generated Content.

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Keyhole.co

JULY 29, 2023

In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). million likes, 2.3

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. The shoe company Stuart Weitzman recently launched the #EYELOVE campaign in collaboration with it girl of the moment/supermodel, Gigi Hadid. Stuart Weitzman. Under Armour.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. Check out how these four brands are embracing diversity in their content and marketing campaigns. ThirdLove .

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Keyhole.co

DECEMBER 7, 2020

In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. Unlike social media marketing, you’re not redirecting people to your website or product pages. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. What is social commerce?

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Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

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Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Why UGC is Powerful for Beauty Brands.

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The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

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Buffer Social

MAY 9, 2016

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling.

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Your customer service accounts may use a slightly different vocabulary from your marketing channels, for example. If you haven’t yet defined your target market and developed your audience personas , now is the time to do so. “Our Customer/audience personas.

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Sprout Social

AUGUST 12, 2020

It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. To help us answer that question, let’s take a deep dive into a company with arguably the greatest brand recognition in history. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world.

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Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Check out how Chupi’s founder shares a throwback that shares her company’s journey. A post shared by Kim Kardashian West (@kimkardashian) on Jun 22, 2017 at 10:14am PDT.

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Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Take Advantage of User Generated Content (UGC).

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Let’s face it – right now, America #CouldUseABeer.

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Later

JANUARY 30, 2019

Not sure where to start when it comes to Instagram Stories strategy and marketing? A branded hashtag is a hashtag that’s unique to your company when using Instagram for business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. 2: The Different Types of Instagram Hashtags.

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Sprout Social

OCTOBER 10, 2016

Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. Several social media marketers know when and how to post to Instagram, and even who to target.

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Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. Many brands make the mistake of talking about what they want in their social posts because as a marketer, you care about your brand. What does a gas company have to do with Beyoncé?

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Hootsuite

OCTOBER 28, 2019

— Netflix US (@netflix) December 11, 2017. Reformation uses UGC to sell clothes. When the plain-packaged company took to Twitter this year, it translated its minimalist branding to a plain-talking brand voice. To the 53 people who've watched A Christmas Prince every day for the past 18 days: Who hurt you? follow me”.

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Sprout Social

APRIL 11, 2017

Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Then the company Regrams some of the best photos onto their own feed. Branded Hashtags.

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Sprout Social

FEBRUARY 28, 2017

With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. Universal Textiles (@unitextiles) February 20, 2017. Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. Put Your Bio to Work.

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Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The same creative principles that apply to any marketing channel should be applied.

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Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. They’re a creative way to express yourself, show off your products, drive traffic, or market your business! . You can think of them as a movie trailer for your Instagram feed.

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Buffer Social

JUNE 16, 2016

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

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Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

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Later

AUGUST 11, 2019

billion in 2017. Since most of their marketing was focused on social media (and Instagram specifically), we can assume that their main goal was to generate sales of their products through social media. A post shared by jeannette ogden (@shutthekaleup) on Nov 24, 2017 at 3:48pm PST. That’s a 16.5% increase in online sales!

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