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Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports.

Skills 89
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Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports.

Skills 53
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article thumbnail

Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports.

Skills 40
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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. Brand advocacy boils down to having simple tools like our Social Advocator , providing content with guardrails, and making sure you don’t mandate employees or fans (through loyalty program requirements) to share.

Trends 166
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The Problem With Big Data (It's Not Me, It's You)

Twist Image

How many different flows of data do they have (email lists, web analytics, search engine marketing campaigns, traditional ad campaign results, research and more)? If you dig beneath the surface, my guess is that most organizations have what my friend, Bryan Pearson (CEO of LoyaltyOne and author of The Loyalty Leap ) calls "data ghettos.

Data 108
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Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

It’s an opportunity to generate word-of-mouth, build loyalty and create advocates for their brand. “We Social media analytics are also playing an increasingly important role in helping to guide content decisions. A peek inside Foster Coffee Company’s social media analytics. .” – Justin.

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25 Random Observations about #MozCon Speakers

Adam Sherk

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). Annie Cushing – Annie is awesome, and a serious analytics and Excel wiz.

SEO 148