Social Media Marketing

JULY 24, 2013

CIPR Guide to Social Media Monitoring from Chartered Institute of Public Relations McKinsey & Company has released a report on Big Data, Analytics and the Future of Marketing & Sales , looking at the most meaningful content around this often-discussed topic. But these events are not about your brand.

Social Media 162

Social Media Flipboard Journal comScore 162

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports. Twitter.

Skills 89

Skills Analytics Press Release Metrics 89

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Social Media Marketing

APRIL 3, 2013

How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. Putting all of this together is hard work, but here are Three Brands that Used Data to Transform Their Media Strategies and The Marketer's Guide to Creating Data-Based Content.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ari Herzog

NOVEMBER 14, 2013

Google Analytics tells me that 34,532 unique visitors (including you) came here over the prior six months. Monthly visitors, May – Nov 2013. Frequency of visitors, May – Nov 2013. You come from different countries… Countries of visitors, May – Nov 2013. Thank you for reading my blog. Many returned.

Energy 148

Energy Metrics Statistics Mobile 148

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

Retail 202

Retail Analysis Analytics Data 202

Mindjumpers

AUGUST 7, 2013

In May 2013 the app was even the most downloaded non-game app on iOS globally. Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. So the question is – does this popular app hold any possibilities for brands to explore?

Brands 264

Brands Discount Upcoming Eventful 264

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports. Twitter.

Skills 53

Skills Analytics Press Release Metrics 53

Ignite Social Media

JULY 24, 2023

From an analytics standpoint, there are a few key things to look at numerically. After implementing a massive newsfeed algorithm change in late 2013 , that rate was cut to about 2–5% or less. This means that your content is shown to fewer followers so that you are incentivized to pay to promote it.

Social Media 148

Social Media Analysis How To Syndication 148

agora pulse

FEBRUARY 19, 2020

Hummingbird Update was announced back in 2013. There are various tools to help, including: Google Analytics Demographics (persona building). Google Analytics Demographics and “Interests” feature allow you to better understand your current audience and create content catering to each segment/persona. BERT Update.

Conversation 151

Conversation Marketing Google Analytics 151

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports. Twitter.

Skills 40

Skills Analytics Press Release Metrics 40

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

JANUARY 24, 2013

Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Lighting up” your PR stunt.

Data 230

Data Sysomos Sentiment Analytics 230

Kikolani

JULY 24, 2013

In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data. Analytics Comparison. Next, we’ll look at mailing list conversions tracked by Google Analytics. What Changed. Conclusions.

Comparison 160

Comparison Overview Analytics Blogger 160

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Website Analytics: One of the best ways to track social media and online efforts is by setting up a free account with Google Analytics. Concentrate on quality, not quantity!

Social Media 277

Social Media Tips Marketing Mobile 277

Small Business Mavericks

JULY 11, 2013

On July 15, 2013, Yahoo! Besides the potential for bounced e-mails, which will affect your e-mail marketing analytics, this will increase your chances that you’ll be reported for sending e-mail spam. account holders before July 15, 2013 and ask them to confirm their e-mail addresses. That could spell trouble for you.

List 101

List Yahoo Small Business Report 101

Josh S Peters

JANUARY 11, 2013

On-Page Optimization Methods Still Valid in 2013. How to Filter Social Media in Google Analytics Reports. Google Analytics is a very powerful tool that has far more uses than you might think and this is one of them. Demystifying social media.

Overview 165

Overview Skills Analytics SEO 165

Bill Hartzer

AUGUST 30, 2013

Date: August 30, 2013, 12:23:18 PM CDT. The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. From: Mark Lee. Each package is valid for 30 days.

SEO 112

SEO Class Engineering Reputation 112

agora pulse

JUNE 20, 2017

This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. The Verdict.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Ignite Social Media

OCTOBER 22, 2019

That began to plunge in December of 2013 and total engagements fell right along with it. All of our analytics teams have adjusted to a new normal for what constitutes good engagement and the algorithms still favor quality content in terms of exposure. Remember the glorious days of 16% average organic reach for brands on Facebook?

Influencer 109

Influencer Posterous Marketing API 109

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. The Facebook analytics tools post is actually from December 2011 but since it was a top performer this year I’m letting it make the list. Have a great 2013.

Press Release 119

Press Release SEO Digg Sports 119

Ari Herzog

MARCH 2, 2014

Studied in the fall of 2013, Wisemetrics summarizes : 90% of your post’s engagement occurs within 12 hours. Studied in the fall of 2013, Wisemetrics summarizes : 90% of your post’s engagement occurs within 12 hours. One takeaway is you must be memorable and analytical in every social media post.

Social Media 135

Social Media Case Study Study Metrics 135

Josh S Peters

MARCH 19, 2013

Content Marketing Essentials 2013 via Mandloy s. Excellent Analytics Tip #22: Calculate Return On Analytics Investment! Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Exactly what it sounds like. via Avinash Kaushik.

Google Reader 149

Google Reader Wikipedia Analytics Google 149

The Realtime Report

JUNE 24, 2014

Usage of health and fitness apps has grown exponentially since 2013. Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Apple 180

Apple Statistics Mobile Social Networking 180

yMarketingMatters

APRIL 15, 2013

In 2013, 91% of Americans own a smartphone. To discover how much mobile Internet impacts your business, use Google Analytics to uncover your mobile statistics. Here are some facts and stats to consider. An impressive increase from 35% in 2011 and 44% in 2012. Tablet use is rapidly growing among both genders.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Bill Hartzer

AUGUST 26, 2013

Take a look at a comparison between January 1, 2013 and August 26, 2013 versus the previous period: There are a few things going on here. Visits reported in Google Analytics: 16. And to be honest with you, the general keywords that I’m ranking for as well as the overall topic of the blog has not changed.

Google 124

Google Widget iPad Sample 124

Unmetric

OCTOBER 25, 2019

The IPOs of Facebook in mid-2012 and Twitter in 2013 was the beginning of the shift from social being a niche channel to social being the new mass-media channel that all brand campaigns were run through. The post Unmetric joins the Falcon & Cision Family appeared first on Unmetric Social Media Analytics Blog.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. (this is a topic I initially covered in Youtility , and wrote about here – with a vigorous debate in the comments ). Digital Passes TV in Share of Time Spent. tweet this).

Mobile 167

Mobile Statistics Fashion Hosting 167

Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. Tweets from #measurepr with @shonali and @sallyfalkow.

Storify 216

Storify Press Release Case Study Hashtag 216

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. This information will be processed through analytics tools as artificial intelligence (AI) becomes a growing part of app design. How Appification Is Transforming The Internet.

Mobile 111

Mobile GPS Wireless Compete 111

Kikolani

MAY 28, 2013

Are Email Subscription Pop-ups Worth The Risk (2013) – Pop-ups are probably one of the best ways to increase your email subscribers. How to Raise Your Email Opt-In Rate: 3 CRO Case Studies on Overlays (2013) – Generally, a site with an overlay garners up to 400% more email opt-ins than a site that relies on an in-line form will.

Case Study 168

Case Study WordPress Study FeedBurner 168

Ari Herzog

NOVEMBER 19, 2013

The below graphs and data from Google Analytics say the rest. Looking at unique visitors from 2009 to 2013, and if you forget about the abnormal dates (such as why one blog post quintupled prior visits), it is unsurprising that more people visited 2010 to 2012 when 1) I blogged more frequently and 2) social networking began taking off.

Quantcast 161

Quantcast Metrics Social Networking WordPress 161

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013).

Forums 253

Forums Data Skills One Spot 253

Convince & Convert

NOVEMBER 19, 2013

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. 2013 Social Media Trends from Zena Weist. I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing.

Trends 166

Trends Marketing Case Study Loyalty 166

Proactive Report

OCTOBER 14, 2013

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Report results to the C-suite using easy to grasp analytics that tell a story.

Tips 100

Tips Content Training Marketing 100

Kikolani

AUGUST 9, 2013

Announcing the 2013 Local Search Ranking Factors Results – Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I’m guessing that few of you had a chance to fully digest them in the 14.2 Search Engines / SEO. seconds I spent on the slides in which I presented them. Think again.

Marketing 119

Marketing Mashup SEO Metrics 119

Idaconcpts

FEBRUARY 15, 2013

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177