Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

SEO in 2013: What to Expect


Here are a few SEO trends you can expect to see in 2013. It will continue to behoove you in 2013 to make use of the varied Google services and products you can, whether paid or free. When you do, expect to pay more for them in 2013. Short answer: ads cost more in 2013.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

My Best Blog Posts of 2013

Bill Hartzer

2013 was a pretty exciting year, and there has been a lot of activity in the search engine optimization industry this past year. Here’s my wrap-up of my most memorable and best blog posts of 2013. But these are my best blog posts of the posts I wrote in 2013.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Google Analytics Advanced Segments.

How to Fix Google Analytics to Properly Calculate Bounce Rate

Bill Hartzer

Google Analytics is broken. Well, at least the way that Google Analytics calculates bounce rate and the average time on site is broken–or at least has a major flaw. Let’s talk about a specific example so I can explain why Google Analytics’ bounce rate is flawed.

SEO Without Analytics?

Small Business Mavericks

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. Analytics measures results. Most of the time, you want to keep your analytics focused on end result data. Analytics are important for any marketing.

5 Free Alternatives To Google Analytics

Small Business Mavericks

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular Google Analytics alternatives. Mixpanel – Mixpanel offers analytics for events management.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

” This was post #6, the final post, of Content Marketing Week 2013 on Webbiquity. #1: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

Taking a Peek at Twitter Analytics

Social Media Marketing

And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics.

Pinterest Analytics For Businesses

Small Business Mavericks

Pinterest has introduced analytics so that businesses can see who are pinning images on their websites and which images are being pinned. The first step to using Pinterest Analytics is to switch to the new look. Among the metrics you can track using Pinterest Analytics include: How many people have pinned your website. I expect Pinterest to improve upon its analytics platform over time. Tracking & Analytics analytics Pinterest Social Media

Will The New Pinterest Analytics Convince More Brands To Start Pinning?


One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool. Marketers can begin using Pinterest Web Analytics straight away.

The Future Of Digital 2013

Twist Image

This past week, it was named by Amazon as one of the Best Books of 2013 in Business and Investing. Then, yesterday, Business Insider released their research report, The Future Of Digital - 2013 , at the Ignition event that further validated the thinking in CTRL ALT Delete.

Twitter Has Rolled Out Analytics Tool

Small Business Mavericks

Recently, they made public an analytics tool that is wrapped up in their advertising platform. So what kind of data does Twitter Analytics offer? There is also a tab for getting data on your followers, but I clicked it and got a screen that said “Sorry, there is not enough data to display analytics at this time. I fully expect to see Twitter Analytics improving in the coming days and weeks. Tracking & Analytics analytics Twitter

Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Tracking & Analytics analytics retail tracking” The company’s name is Euclid. I think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ.

How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it.

Why Real Time Analytics Is Important

Small Business Mavericks

Analytics is one of the most important marketing tasks for any organization. Real time analytics has its own advantages. One reason why real time analytics is important is because you can see who is on your website right now, where they are from, which pages they are viewing, and what actions they are taking. Another reason real time analytics is important is because you can track visitors and make changes to your marketing on the spot if you need to.

Twitter Opens Up Website Analytics to All Website Owners

Bill Hartzer

Twitter is now allowing anyone with a website to now verify their site with them–and get all sorts of great analytics data for free. Previously, if you wanted the additional analytics data from Twitter, website owners had to pay big bucks to get the data.

5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. You can track your local visitors, reach, and local engagement with analytics. This is the most important use for analytics.

How to Use Predictive Content Analytics

Convince & Convert

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing.

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. Image via

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.

9 Takeaways from SME’s 2013 Social Media Marketing Report

Writtent Blog

Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report , and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression.

How to be smart on Twitter

Sherrilynne Starkie

Featured Headline Social Media Twitter analytics Best practice Social network Twitter has gone mainstream as people, brands and organizations flock to the social network. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. It takes time but as follower numbers continue to rise, we know the effort is worth it, right? Image via CrunchBase. Well, maybe not.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


Big Data Instagram Social Media PR Visual content analytics brand mentions data aggregation gazematrix insights monitoring photo sharing share of gaze share of voice Social Data social PR VenueSeen visual brand mentionsMonitoring brand mentions, share of voice, sentiment etc.

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Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

In addition, it provides the in depth analytics that help in understanding community conversations and engagement levels. The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Marketing Strategy Social Media Marketing Web Analytics Albert Einstein facebook likes iMedia Connection interim marketing metrics link counts online marketing metrics search engine visibility social media ROI social mentions twitter followers

Big data: seeing the forest and the trees

Sherrilynne Starkie

Don’t do big data analytics alone, says expert.

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The 3 big marketing fallacies for 2013

The Way of the Web

So identifying and tackling them now as part of your strategy for 2013 will be key in having a successful year with less problems. 2013 Marketing Fallacy 1: Content Quantity not quality: The recognition of how content has become increasingly important, and the rise of content marketing is a good thing for various reasons. 2013 Marketing Fallacy 2: We need more Facebook/Twitter/etc. 2013 Marketing Fallacy 3: It’s all too much.

One week until Social Capital Ottawa

Sherrilynne Starkie

I’m also moderating a round table discussion on analytics and digging deep to gain real insight. There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community.

Is Snapchat for brands?


In May 2013 the app was even the most downloaded non-game app on iOS globally. Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. Most of us have heard of Snapchat.

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The Lean Analytics Model

Twist Image

Most recently, he co-authored a book called, Lean Analytics - Use Data To Build A Better Startup Faster , with Ben Yoskovitz. lean analytics. Episode #351 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire ( PressBooks , Librivox , etc.),

5 Benefits Of Upgrading Your Google Analytics To Universal Analytics

Bill Hartzer

Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. Web Analytics

How to Leverage Your Employees on LinkedIn


We do it through a combination of scoring, gamification, and analytics. Robust analytics help marketing chart the company’s progress. I recently came across what I think is a hugely valuable tool called PeopleLinx – and asked Steve Werner from PeopleLinx to tell you more.

The Chicken and Egg Problem of Nonprofit Social Media Measurement


Web analytics is basically an even playing field because Google analytics is free, as are other web stats tools. You can compile robust web analytics relatively easily, all in one platform, for free. You go to Twitter analytics for Twitter.

Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Managing Social Media Campaigns


Social media marketing has become the third most popular form marketing as of 2013. Updating profiles, using analytic tools, changing the profile designs, communicating with fans and followers, setting up events, etc.

New Year, New Trends Roundup For Ya!


Starting with the data, here’s Mary Meeker’s State of the Web 2013. Social State 2013: The State of Social Media and Social Media Marketing from Esteban Contreras. 15 Marketing Trends In 2013 And How Your Business Can Use Them from Rohit Bhargava.

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This week in Social Media

Harp Interactive

Categories: Blog , How To Tags: pinterest inventive boards , pinterest marketing , pinterest scheduling tool , social media updates , twitonomy , twitter analytics tool , viraltag A roundup of social media news, tips and updates from Harp Social’s Facebook Page for the week of September 9-13. Twitonomy Twitter Analytics tool: Post by Harp Social.

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company. The free analytics report is definitely worth sharing a tweet!

Mobile Is Here – Are You Ready for Mobile Marketing?


In 2013, 91% of Americans own a smartphone. To discover how much mobile Internet impacts your business, use Google Analytics to uncover your mobile statistics. OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay.

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