7 NEW Social Media Solutions to Grow Your Business
OCTOBER 16, 2014
When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available?
Unlock these 6 Secrets to Better Email Marketing
NOVEMBER 27, 2014
Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales.
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. Call to Action button. Recently Facebook added this feature to business and organization pages.
Five Steps to Start Innovating
FEBRUARY 22, 2013
Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Utilizing observations, experiences, facts and emotions, while examining their relationships, is the key to groundbreaking innovation.
To The Crowd #crushIQ
JANUARY 3, 2012
This is a guest post by Jeff Barrett. There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Embrace it. In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing.
Why Twylah Is My Favorite Influential Tool
SEPTEMBER 11, 2011
Twylah is a blog of your own tweets arranged by your most influential topics. It gives your followers or customers an instant insight into the content you tweet about the most. Are you curious how Twylah works?
Once upon a time, I Believed in the Fairytale of Klout
DECEMBER 2, 2011
Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. Many are left feeling as if Klout was one Fairytale Gone Bad.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Beware of the Pied Piper on Social Media. “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we had power. That we rocked the world of social media.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time
JANUARY 14, 2013
At the age of 28, Mark Zuckerberg is the world’s 29-richest person and his company Facebook has over one billion users worldwide, only eight years after it was set up. Yet Zuckerberg “never wanted to run a company,” he said.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
This is the guest post by Andrea Shillington. Social media has forever changed marketing and business. I believe it’s for the better.
7 Simple Blog Post Ideas for Your Small Business
OCTOBER 19, 2015
Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. It’s smart to experiment with your social channels and video options like Periscope , but great blog content is also really important. It will earn the respect of your potential base and turn some into loyal customers. So what are some simple ideas to get your writing creativity flowing? Here are just a few: Behind-the-scenes.
How (and Why) to Clean Up Your Online Reputation
JUNE 21, 2013
In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment. I would say this this is a classic case of being both a curse and a blessing.
Is Klout Really Accessing Your Protected Tweets?
SEPTEMBER 28, 2011
Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Klout’s Marketing Manager, Ms. Megan Berry , commented on my post and disputed my claim that privacy might be at risk.
How to Keep Customers Happy in a Digital Marketplace
FEBRUARY 4, 2015
The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name. The digital age has changed all of that, of course.
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
MAY 15, 2012
FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication.
Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
JUNE 16, 2012
Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence.
Clout vs. Klout – Or the Real Meaning of Social Influence
MAY 16, 2012
I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. 90% of consumers rely on recommendations from people they know.
Have you been put in Klout timeout?
OCTOBER 27, 2011
I asked Klout why my Network Influence Score was dropping down every Wednesday for 3 – 4 points. The answer I received from Klout is shocking. If you are still under the spell of Klout, be sure that you don't spend much time engaging and supporting your friends who are new to Social Media.
The Importance of Consumer Insights in Today’s Marketing Strategies
NOVEMBER 10, 2014
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group.
Who Are The Influencers and How DO We Find Them?
MAY 24, 2012
In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?”
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
5 Reasons You Still Need Infographics
MAY 5, 2015
Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally. Video is not the only visual way to reach your customer base, though.
Social Media Use: Three Big Mistakes Made by Small Businesses
OCTOBER 8, 2012
According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. And why not?
Influence Met Transparency with @Kred
OCTOBER 2, 2011
Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred. Many announced the service with the opening statement, “ Klout has a competitor” But the fact remains, Kred is not a Klout competitor nor a copycat.
Social Media: The True Impact
APRIL 24, 2013
We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
The Klout Story – Part 1 – Are You Reading Between The Lines?
SEPTEMBER 20, 2011
Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout.
Holiday Marketing Tips for Small Businesses
DECEMBER 6, 2012
It’s official – the holiday season is upon us. Thanksgiving has just passed and now we are moving on to the season in which dollar signs flash in the eyes of many business owners.
You Matter Manifesto
MARCH 13, 2012
By Angela Maiers. My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you : 2 Words Changing The World.
Building A Real Twitter Community At #SXSW with Nestivity
MARCH 8, 2013
We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. But it’s not quite there yet.
YOU Are The Influence
APRIL 17, 2012
In my blog yesterday, I listed the most remarkable people on social media today. But there is one person I left off that list… YOU ! I have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU.
Social Media Contests and Giveaways: A Good Idea or Not Worth It?
SEPTEMBER 12, 2013
Everybody likes free stuff, right? I know I do. Social media networks are seemingly the perfect place to run contests and giveaways.
Should I Use Periscope for my Small Business?
SEPTEMBER 1, 2015
Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Is Periscope a tool that is really necessary or helpful?
The Best Cloud Computing Apps
FEBRUARY 1, 2013
Cloud computing has transformed the way we do everything. From business to pleasure, the ‘anytime, anywhere’ availability of these apps makes sharing, collaborating and staying on top of things simple, providing everyone with the sophisticated technology that used to be beyond the reach of the Ordinary Joe. If you haven’t embraced the cloud, check out this cloud computing guide to get up to date with the benefits the cloud has to offer.