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Instagram vs. Snapchat: Which Is Best for Your Business?

Sprout Social

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. Within the last year, we’ve seen Snapchat invest in their editing and camera filters. To compete, Instagram added Stories, stickers and Live streaming. As Instagram’s features become eerily similar to Snapchat, it becomes even more confusing for marketers to determine which platform to target.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

Hot association jobs this week – March 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What is the Future of Owned Media?

Spin Sucks

If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks.

Top 11 Instagram Accounts Leading Their Industries

Meltwater

One of the most fascinating things about Instagram is that the cream always rises to… Read More.

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. It’s one of our primary forms of communication. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index.

Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Social Media Measurement Tool Does My Business Need?

agora pulse

Do you ever wonder how to best measure your social media efforts? There are numerous tactics like creating a social media calendar , but at the end of the day, if you can’t narrow down your “why,” there’s not much reason to invest time in social media for business.

How to Create Facebook Ads that Compel Clicks

Spin Sucks

Struggling with Facebook ads? Truly understanding Facebook advertising is a learning curve, and depending on how savvy you are in marketing, it can take a few weeks. Deirdre Anne Lopian has five tips to help you create a successful first Facebook advertising campaign.

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Infographic: March Madness Social Media Showdown 2017

Meltwater

Filled with ups and downs, March Madness has been heating up social media. The first… Read More.

#SproutChat Recap: Creating Shareable Content

Sprout Social

Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares. Create Content That Cuts Through the Noise. Social networks are saturated these days.

A World Gone Social

Learn how companies must adapt to survive.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page.

Here’s What to Tweet during a Slow Sales Period

agora pulse

Every Social Media Manager has been there at some point. The sales manager enters the marketing office on the last week of the month because leads are down and the company looks set to miss target. All eyes turn to you. As Social Media Manager it is your duty to save the day … but how?

Three Things Big Data Can Do to Help in Crisis Communications Planning

Spin Sucks

There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable.

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How (and Why) Brands Should Use Paid Social Media Ads to Boost Their Earned Media

Meltwater

Earned media is getting more attention these days, as trust in paid ads continues to… Read More.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Better Collaboration with Recent Enhancements Across Sprout

Sprout Social

Sprout’s platform enables teams to better collaborate and more easily manage their workflow. We’ve recently released many enhancements to further refine user roles within your team and configure profile and admin settings to maximize productivity and value from the platform.

5 Ways Hospitality Marketers Can Use Travel Influencers

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands

How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert

The Social Media Hat

While some bloggers and businesses are familiar with repurposing their content to places like SlideShare, few are leveraging the dramatic appeal of digital magazines. Here's how

Business Spring Cleaning: Sparkling Clean Website Performance

Spin Sucks

Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle. The post Business Spring Cleaning: Sparkling Clean Website Performance appeared first on Spin Sucks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people.

How Freshly Picked Saves Three Hours A Day on Social

agora pulse

Freshly Picked is a luxury baby goods e-commerce store that focuses on handmade genuine leather baby shoes. The company has grown up on social media: CEO and Founder, Susan Petersen, used social media extensively to raise Freshly Picked from a small in-home business to a multi-million dollar company.

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The 5-Step Guide: How to Be Successful on Instagram

Sprout Social

Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results. Learning how to be successful on Instagram isn’t just about follower count. Instead, success comes from engaged audiences and great content.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Six Ways to Use Social Listening in Crisis Communications Planning

Spin Sucks

In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues.

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Social Media Recap: March 2017

Meltwater

In the Social Media Recap this month we have Twitter releasing custom profiles for bots,… Read More.

How SEO Can Help Your Blog Rank Well

ProBlogger

In the final part of our three-part series on the What , Why and How of SEO and how it can be used to improve your blog’s rankings, we’ll be exploring how SEO can help your blog rank well. Ranking well in the major search engines means added visibility for your blog.

How To Keep Your Business IT Systems More Secure

The Realtime Report

How To Keep Your Business IT Systems More Secure. Is your business as secure as it should be? Today, there are many internal and external threats that have the potential to ruin a modern business. Most organizations rely heavily on a range of different IT systems and online technologies.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.