Trending Articles

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

What I learned from using Linkedin video in 4 days.

Koka Sexton

I think I’ve found my video wings with Linkedin. Making promo videos for Instagram or Facebook was nice. A few. The post What I learned from using Linkedin video in 4 days. appeared first on Koka Sexton. Linkedin tips Social Media Tips Social Selling Strategies

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Hot Association Jobs – July 12

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

Buffer Social

This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time.

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries.

How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels.

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Linkedin adds video stories to their mobile app.

Koka Sexton

Today it was confirmed after a brief set of rumors online that Linkedin was, in fact, releasing a video app. The post Linkedin adds video stories to their mobile app. appeared first on Koka Sexton. Blog Linkedin tips Social Selling Strategies

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Beginner’s Guide to Influencer Marketing on Facebook

Simply Measured

You’re planning to execute an influencer marketing campaign on social media. The problem is, you’re not sure which social media platform you should use, or how to get started. Facebook continues to be the most popular social media network worldwide. It’s also the favorite platform of nearly one-third of influencers in the US for sharing branded content, followed by Instagram. A Mavrck study found that when influencers and other users post about a brand on Facebook, it drives 6.9

How to Create Effective LinkedIn Ads for Business

Convince & Convert

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members , including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes.

The #GetSocialSmart Show Episode 028: 5 Little Known Facebook Features

Katie Lance

Today we’re going to talk about Facebook and I’m going to share with you five things that not a lot of people I feel like are using on Facebook and a few things that I think will make a big difference in your Facebook strategy. Number one, Facebook audio.

LinkedIn and Microsoft Announce New Windows 10 App

Myrland Marketing

LinkedIn is on a bit of a roll. Last week, it announced the reintroduction of video to the platform. I say reintroduced because their video effort last year was less than stellar. Today came the first noticeable result of Microsoft’s 2016 $26.2 billion acquisition of LinkedIn.

A World Gone Social

Learn how companies must adapt to survive.

10 Social Video Statistics That Will Make You Rethink Video

Socially Sorted

According to Facebook, we are living in a “video first” world, where Social Video will soon be at the heart of everything. If you are a marketer wanting to reach consumers with video then listen up! In this post I share 10 statistics that will have you thinking. // Read More.

How the Evolution of Technology is Changing the Sales Process

Social Selling Masters

As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes.

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Most of these updates are related to Instagram. If you’re a business on Instagram, you are bound to benefit! Let’s take a closer look… Engagement Audience Updates.

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The #GetSocialSmart Show Episode 027: How to Come Up with Interesting Content

Katie Lance

Today I want to answer a question I get asked fairly often, and that question is, “How do you come up with content that people are really interested in watching, sharing, and engaging with?” ” So, I’m going to share with you three simple tips for coming up with great content.

Why You Can’t Do Public Relations Yourself

Meltwater

A few weeks ago I met with a young attorney who wanted to raise her… Read More.

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The Modern Salesperson and the 6 Must-Have Sales Skills

Social Selling Masters

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, and has only one goal in mind and that is for you to blindly buy anything they sell no matter… Continue Reading → Prospecting Social Selling Best Practices

How to Keep Up With Social Media News in Just 10 Minutes a Day

Buffer Social

Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs ? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared ? If a piece of social media news is big enough (such as the launch of Instagram Stories ), we’ll usually read about it online on the day itself or the next. Or hear about it from our colleagues and friends.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Course – Sydney Intensive September 2017 – Australia

Laurel Papworth

The 2 Day Facebook Course (Intermediate) is here again! With me! Curriculum of the Facebook course (Sydney, Australia September 2017): Are you interested in: Facebook Content Creation, posting, creating, images, videos, livestream, when to post?

The #GetSocialSmart Show Episode 029: How to Use Instagram Stories

Katie Lance

Are you using Instagram Stories? If you haven’t seen Instagram Stories it’s a great way to share the back story, to share what I call the story behind the story. Today I want to share with you a few tips for really making the most of this hot, new platform. First of all, be creative.

Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power.

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How to Use Instagram Stories to Increase Reach

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. When Instagram stories rolled out, I didn’t really get it.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Things to Expect from the 2017 State of Social Marketing Report

Simply Measured

We are eagerly preparing for the release of our 2017 State of Social Marketing Report. This year, we’re going to do things a bit differently. Here are four changes we’ve made to this year’s report. Global Insight. 37% of the world’s population is on social media. Our 2017 report reflects the experiences of marketers from all over the world. Nearly 2,800 social media marketing professionals from 111 countries responded to our survey, giving us a greater, global perspective of our industry.

Indicators and Metrics That Matter in Your Social Selling Program

Social Selling Masters

There’s no stopping the growth of social selling that organizations are using to reach target markets. With new technologies and times come new questions.

Creating LinkedIn Showcase Pages That Grow Your Company

Devumi

Properly using the Showcase Pages feature on LinkedIn can help your company in various ways. Using the Showcase Pages, marketers can create hassle-free content that is personalized to a specific target group. Read on as we share advice on how to create, and use, LinkedIn Showcase Pages.

The Ultimate Guide to Micro-Influencers

The Social Media Hat

While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.