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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 130
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 110
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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. A good unified social inbox tool also has additional features that make it easier for teams to manage social media messaging. The 14 best social inbox tools for 2024 1.

Tools 75
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Brands 84
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Foster consumer engagement to drive loyalty and increase sales. Social listening.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 101