Remove links
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Are You Using Link Clicks Wrong?

Jon Loomer

One of Meta’s most prominent metrics is Link Clicks, and most advertisers have no idea what it means. Link clicks include clicks, taps, or swipes on links to websites, app stores or app deep links, click-to-message CTAs, Shops, lead forms, Marketplace, playable experiences, and videos.

CPC 173
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Custom Events to Replace Link Clicks

Jon Loomer

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. You can also optimize for these events instead of link clicks or landing page views when your goal is to drive quality traffic.

Eventful 145
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X Launches Timestamp Links for Video Uploads

Social Media Today

Now you can link people through to specific segments in your video uploads.

Video 194
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X Launches Timestamp Links for Video Uploads

Social Media Today

Now you can link people through to specific segments in your video uploads.

Video 183
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Headlines Are Now Returning to Link Previews on X

Social Media Today

Headlines are back, but link preview text is still out.

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Pinterest Expands Direct Links to More Ad Campaign Types

Social Media Today

Direct links have been helping to drive better results for Pin marketers.

Types 179
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Google Expands Access to Social Media Links in Business Listings

Social Media Today

Now, you can add social profile links to your Google Business listing.

List 211