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Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.

Marketing 145
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
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Why User Engagement is The New SEO

Oktopost

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. Overall, the shift can be described as going from trying to satisfy the search engine algorithm to meeting the user’s needs and expectations. Source: [link]. Incorporate Augmented Reality.

SEO 62
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The Future of Work Weblog

Buzz Marketing for Technology

And thats a big reason why it can be so difficult to manage creative work and creative workers, especially when they are remote, mobile, or highly distributed. Each of these activities has a different pattern of interaction and mobility, resulting in different needs for physical and IT support.

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Developing Knowledge-Based Client Relationships 2nd Edition. 1 Comments.

Process 100
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Customer Marketing: The True B2B Game Changer

Oktopost

That’s where customer marketing comes in. Customer marketing is becoming a necessity in the B2B world. Customer satisfaction shouldn’t be your only motivation for running customer marketing campaigns. What is Customer Marketing? Types of Customer Marketing. Game-Changing Benefits of Customer Marketing.

B2B 62
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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

So I decided to build from the ground up a knowledge base of nuclear energy based on some of the topics that were performing well on our website,” Mike shares. Optimize Content to Meet Audience Needs One of the most effective ways to build a following is to optimize your content around the interests and needs of your audience.