Just get us the Millennials! #Marketing #Fail
Janet Fouts
DECEMBER 30, 2014
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.
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