article thumbnail

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? They’re social.

Marketing 145
article thumbnail

11 chatbot marketing examples to boost your bot strategy

Sprout Social

This sort of line has been popular among marketers over the past couple of years. Based on industry data and what we’ve seen firsthand at Sprout, the answer is a resounding “yes.”. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. “The bots are coming.”.

Examples 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
article thumbnail

Why User Engagement is The New SEO

Oktopost

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization.

SEO 62
article thumbnail

7 Best Newsletter Builders for Creating Great Newsletters

Writtent Blog

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. Other features include: Unlimited image hosting (exceeds market standard). Mobile apps for iPhone, iPad, and Android. Educational knowledge base, blog, webinars, and videos.

article thumbnail

Building Loyalty Beyond Reason

Twist Image

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. canadian marketing association.

Loyalty 102
article thumbnail

The Future of Work Weblog

Buzz Marketing for Technology

And thats a big reason why it can be so difficult to manage creative work and creative workers, especially when they are remote, mobile, or highly distributed. Each of these activities has a different pattern of interaction and mobility, resulting in different needs for physical and IT support.