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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Hubspot 69
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Simply basing marketing on demographics alone is simplistic and patronizing.

Marketing 145
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Sprout Social and Salesforce Partnership Leads to So Many Questions

Ignite Social Media

Will Sprout be able to handle current Social Studio customers, or will users need to consider other SMM tools to meet their needs? This way, if you do need to transition out of Social Studio entirely, you can have a knowledge base of what you need your new SMM tool to do for you or your social team.

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Why User Engagement is The New SEO

Oktopost

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. Overall, the shift can be described as going from trying to satisfy the search engine algorithm to meeting the user’s needs and expectations. Incorporate Augmented Reality. Source: [link].

SEO 62
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7 Habits of Insanely Productive Freelance Writers

Writtent Blog

The result is either a hastily completed project that meets deadlines but not much else, or well-executed content that’s a little too late. Research is especially important if your assignment falls outside your current knowledge base. Brand Storytelling Content Creation Marketing Tools Online Marketing'

Products 103
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Grow Your Wiki

Buzz Marketing for Technology

better meetings. knowledge management. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

Wiki 223
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5 Content Pitfalls in Fast-Growing Businesses

Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

Content 45