Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

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Webbiquity SMM

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

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Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

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Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

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Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

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Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

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Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

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Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.

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Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

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Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

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Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

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Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.2. CoSchedule.

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Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

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Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What about in 2023?

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Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

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Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

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Bill Hartzer

SEPTEMBER 30, 2014

We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? Sure, you could search Twitter manually for all sorts of questions.

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Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

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Hootsuite

NOVEMBER 2, 2020

If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments. Add YouTube analytics insights to your Hootsuite dashboard with the Channelview Insights App. With this integration, you can analyze your YouTube video and channel performance alongside all your other social media channels.

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Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Buzzlogix

MAY 15, 2017

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Twitter Counter. Sprout Social.

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Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics.

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Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

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Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

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Social Media HootSuite How To Template 120

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Sprout Social We have to toot our own horn a little.

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Hootsuite

FEBRUARY 18, 2022

As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are!

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Hootsuite

APRIL 11, 2023

A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 Start free 30-day trial What is a social media SWOT analysis? Clear data.

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Twist Image

AUGUST 23, 2012

Several years ago, they jumped into social media and now, they're faced with some tough decisions. They simply don't have the resources and/or funding to scale and maintain the level of quality that people expect in these highly personalized social spaces, so they're stuck in that old, "this or that?" " paradigm.

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Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), Or to get more Twitter followers ?

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Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

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Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

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Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

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Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. You don’t necessarily have to sit back and accept public sentiment. Here’s how. The good news?

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Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

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Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

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