The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor the things you care about online—follow your social networks, be alerted to breaking news, or read articles on just the topics that interest you. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.

Tools 207

How to Search Twitter Like James Bond

agora pulse

Twitter is an exceptional platform for connecting with people around ideas, news, and interests. You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Type your word, phrase, or hashtag into the search box and press return. use specific hashtags. have positive or negative sentiment. You’re a lot more like James Bond than you think.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

In today’s technologically advancing world, social media is transforming the way we share news and information. While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter. Sentiment Analysis.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

Why Tech Companies Must Be Careful About Change

Convince & Convert

” Beyond the realm of Twitter, the story of platform’s minor makeover is being told and shared by major media players: At the same time, our Top Hashtags around the story show indicate both excitement and disappointment about the feature change, as many are asking for the stars/favorites to come back: Overall, Twitter’s decision to go from stars to hearts clearly generated a ton of buzz—BUT, this comes at the cost of unhappy Twitter users, for now at least.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags. But among all the other things we need to remember as social media managers, recalling which hashtags to use with each tweet or post can be a challenge. Agorapulse News

Why Investors Need to Use Social Media

Convince & Convert

It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. Stories often break on the platform hours before major news corporations have mentioned them, which is something shrewd investors have started to monetize. What began as a humble microblogging platform has evolved in recent years to become the most instantaneous news hub on the planet. Using Facebook to Gauge Public Sentiment.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” And the top tweets by influencers (that include that specific hashtag).” Discover the sentiment of a brand, product, or topic on Twitter. TNW News.

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. When you add the right hashtags to your posts , you can reach a much larger audience and connect with new fans. In regards to hashtags, be sure to follow Instagram best practices. Plan to use at least 15 and up to 30 hashtags per post.

How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

55% of Americans get their news from social media. Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion ( as well as potentially affecting the news journalists even choose to report ). Source: The New York Times, fake news that UNICEF does not endorse. They even came up with their own branded hashtag. News & Events

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Industry news and trends. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. Your weekly social media contribution routine may look something like that: [All channels] Monday : Create a visual quote/ graphic update with something inspirational (include #MondayMotivation hashtag).

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

Tools 98

Restoring Faith in Humanity - Together

Social Media Marketing

In terms of news, Reuters went to live coverage , using tweets, photos and embedded video to tell the story as it was rolling out and The Atlantic Wire used a variety of content to share the events as well. In fact it was there that I saw Vine used for significant breaking news for the first time. In this case, it was from a more gentle soul, who had a similar sentiment about such difficult events. news crisis social media

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. While not the largest social network, Twitter’s format and tempo has helped it build a unique position as the best place to share breaking news.

Tools 215

How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business. Industry news. It can be anything from a single hashtag on Twitter, from a discussion about your product on a random online forum.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. That’s great news, right? You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. The brilliant Chris Schenk even came with this very creative idea, creating the hashtag #whereisleslieberland in the process: Hey @TomPick here is my new challenge to the #Twitter community to see if @leslieberland is even a real person. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR.

Report 121

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. It does this by integrating with all the major social networks and aggregate relevant content and users through the use of hashtag. You can then organize your campaigns based on the different hashtags and view the stream on a single dashboard. Simply put, Postano helps you leverage the power of the hashtag.

6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. Using Mention’s social media monitoring tool, you can receive real-time alerts of mentions of your brand, analyze sentiment, and respond to the alerts from within the Mention Dashboard. Did you know there are 3.5

Tools 81

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. PS: Watch for sudden dives or peaks in sentiment, and make sure you figure out the source of them. Hashtags or marketing slogans can be on this search list, too.

A closer look: What brands need to know about COVID-19

Sprout Social

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive.

How to Master Real-Time Content

Likeable

As news cycles become shorter and attention spans follow suit, it becomes increasingly difficult for brands to stay relevant. 76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. Be in tune with your audience, but also have your ear to the ground and listen to what’s going on in the world—news, trending topics, etc.

Meme 65

Earned Media Tip #7: Use Offline Events for Content

Proactive Report

I was recently at the PR News Taste of Tech Social Media Summit in New York City. Trade journals and news sites will be interested in interviews with industry leaders. Get the Twitter Hashtag so you can tap into the people watching the stream of content for that event. Figure out who might be interested in your content and start that conversation – bloggers, trade pubs, news site. Social Media Marketing Tips digital PR earned media online news online PR

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. The good news is, if you already have a solid social media strategy, all you need to do is align your employee advocacy program with it. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment. Table of Contents. What is Employee Advocacy.

B2B 83

Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Inquire about TikTok For Good options, including promoted hashtags. Follow Twitter Nonprofits for case studies, training, news and opportunities. Note the keywords and hashtags so you can benefit from increased reach during these events. Run a hashtag campaign.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Within minutes, the blunder had become visible to many online and was already the subject of numerous news articles. Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. There is no way to undo what had been done, but changing headlines on news stories from “KitchenAid Insults Obama” to “KitchenAid Apologizes for Insulting Obama” is huge. Headline from CNN.

Brands 195

How to Be Great at Social Media for Financial Services

agora pulse

And with the markets affected by everything from political tensions to Trump tweets, staying on top of the news is a must. Get relevant news on regulation on Bloomberg and follow Reuters on Twitter for timely updates. Regular information and news updates are vital. Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. There’s a reason why 70% of Instagram hashtags are branded.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. Sounds may be the primary filter within the app, but hashtags are still a powerful tool in a brand’s TikTok arsenal. Tapping a sponsored hashtag takes users to a page engineered to promote engagement beyond views.

Meme 76

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: HashtagHashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis.

How to one-up your competition with social media industry analysis

Sprout Social

Here you can track competitor milestones as well as breaking news relevant to your industry. . Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. This analysis includes hashtags, too. . See what your sentiment is. That’s where sentiment analysis comes in handy. .

Using Social Media to Predict the College Football Playoff

Ignite Social Media

Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. News’ ranking of colleges this year, while Alabama comes in at #103. Question #3: Whose owned hashtag has been used the most since the Selection Show? Question #3: Whose owned hashtag has been used the most since the Selection Show?

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Within minutes, the blunder had become visible to many online and was already the subject of numerous news articles. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. There is no way to undo what had been done, but changing headlines on news stories from “KitchenAid Insults Obama” to “KitchenAid Apologizes for Insulting Obama” is huge.

Brands 160

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. Here’s an awesome piece of news. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking. Number of posts with the hashtag. Number of accounts who used the hashtag. Top posts with the hashtag. Most influential accounts that used the hashtag and recent accounts that used the hashtag.

Social media crisis plan: What to do when things go wrong

Sprout Social

However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. We promised to keep you updated when we had news, and today we’re sharing new information that we’ve never made public before. The good news is that these sorts of crises are the easiest, granted you’re equipped to respond and fix the issue in a timely manner that satisfies customers’ needs.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. For businesses running a campaign with a branded hashtag , Keyhole’s hashtag analytics tool is a useful way to track the hashtag in real-time across Instagram and other platforms. You can also monitor your accounts response time, and rank comments by positive or negative sentiment.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most. Are you seeing these red flags in your relationship with a social media influencer? It may be time to get some relationship help (or to say goodbye). Marketing trends are constantly changing.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most. Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Within minutes, the blunder had become visible to many online and was already the subject of numerous news articles. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. There is no way to undo what had been done, but changing headlines on news stories from “KitchenAid Insults Obama” to “KitchenAid Apologizes for Insulting Obama” is huge.

Brands 142

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). ” Twitter News and the Setting You May Want to Change Right Now by The Wonder of Tech. How to Find the Best Twitter Hashtags by Sprout Social.

Tips for Engaging with Social Movements as a Brand

Ignite Social Media

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. What’s the sentiment? They made the mistake of trying to trademark the hashtag and created a line with that same name, later saying they had planned to donate 100% of the proceeds, but people weren’t happy.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. Search streams: In your Hootsuite dashboard, set up streams to monitor your competitors’ posts and look for patterns in hashtags, post type, and content strategy. One key way to find out is to engage in some social listening and social media sentiment analysis.