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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

Little did we know that 15 years after we can now create video content as easy as one-click from our mobile phones and upload them to a number of social media channels. Mobile Friendly . It’s no secret that people love watching videos on their mobile devices. photo from InsiderIntelligence.com. It’s the Trend.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 655 million monthly active users that are mobile only. engagement rate.

Instagram 101
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Tap in their FOMO with time-sensitive posts.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 114
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Social Media Chat Tuesday, July 21st

Adam Cohen

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. You can also find me on Twitter before during and after.

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Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

Personal branding is about so much more than a perfect profile photo on LinkedIn, fancy logo, well rounded professional summary and snazzy content posted to all of the top social networks on a daily basis. Your brand is the hashtags you use and the people you tag in your posts. Your brand is who YOU are. It's what you stand for.