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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Events (e.g.,

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases. Here are some egregious sins that you must not perform on social media sites.

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

You are here: ViperChill » Social Media » Social Media Supremacy: 10 Experts Reveal Their Strategies Social Media Supremacy: 10 Experts Reveal Their Strategies Written by Glen, this post has 75 Comments Though I’ve written about working as the social media manager for brands like Nissan, Land Rover and Hewlett Packard, I’ve never talked about many of my achievements in this space. Home What the F ?

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. How Social Media Affects Content Relevance in Search : Why is social media so important?

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. ” 20 Guidelines for Twitter Success by Global Copywriting. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. This area should link to subcategory, terms of use, social media, privacy statement, sitemap, and contact pages. Noindex and Nofollow. Use your own discretion as to other pages you may want to nofollow.

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Specific to link building, newsletters offer a great vehicle for content discovery which indirectly leads to links and social sharing. As I covered in SEO Guidelines for Sponsored Content and Partner Links , there are SEO implications to be aware of. Media relations. Social media.

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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

If you want to learn more about the backlinks that are violating Google’s guidelines , it’s best to check Google’s resources or watch the Webmaster Hangouts with John Mueller. To quickly determine if a link is dofollow or nofollow, you can install the Chrome Nofollow extension, which will highlight all nofollow links. Whenever you come to a site that links out to external sources with nofollow links, it will look like in the screenshot below. Meta nofollow.

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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

If you want to learn more about the backlinks that are violating Google’s guidelines , it’s best to check Google’s resources or watch the Webmaster Hangouts with John Mueller. To quickly determine if a link is dofollow or nofollow, you can install the Chrome Nofollow extension, which will highlight all nofollow links. Whenever you come to a site that links out to external sources with nofollow links, it will look like in the screenshot below. Meta nofollow.

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Should We Continue To Trust Google? | Small Business Mavericks

Small Business Mavericks

Some of the sites that took a hit clearly contain low quality content as does eHow, and I’m sure that there is content at EzineArticles and other article directories that can be considered low quality content, but it’s nothing short of ridiculous that EzineArticles was so high up on this list, particularly when you consider that their article approval guidelines are stricter than any other article directory on the planet. About Us What’s a Maverick?

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Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

Kikolani

You’ll first want to review the content snippet to make sure it is a good quality (see the guest posting guidelines set by PostJoint ) and the right fit for your blog audience. Earlier this year, Google took down major blogging networks as a part of link building schemes against their (new and improved) Webmaster Guidelines. 8 Ways Businesses Should Use Social Media. 25 Guest Posts on Blogging, SEO and Social Media.

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3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

Alternative One: Paid Media. Use Paid Media to get the content noticed. Alternative Two: Media Outreach. Start becoming your own PR (public relations) person and start pitching to the media. Start pitching those articles directly to the press, media, journalists, reporters. Use sites like PitchBox.com to find media outlets and sites that are on-target for your possible story idea.

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PIN’s: The Future of Private Link Building

Viper Chill

If you are loyal to Google guidelines, the teachings of blogs like Moz and love playing by the book, then you’ll probably realise with this article that we possess a very different perspective. That’s not all; they openly share how much human intervention is involved in finding people abusing the guidelines, rather than algorithmic. “Just follow the Google guidelines.” Social Media

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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

ProBlogger

Should you add that to your “write for us” guidelines page? an article) in exchange for a link, it violates our link scheme guidelines. Please read again Google’s link scheme guidelines. Nothing is wrong with having a “write for us” page with editorial guidelines. Have good Editorial Guidelines. It includes social links: these allow people to follow the author socially, and are correctly coded.

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Mahalo Mr. Solis | Bare Feet Blog

Bare Feet Studios

I too am influenced by my friends and business colleagues, and am trying to influence the discussion of social media practices here in Hawaii as a long time practitioner and also a founding member of the Social Media Club. This goes for the people developing social media campaigns too. But advertisers and bloggers have to remember one of the fundamental rules of the social web: TRANSPARENCY.

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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Included in the new guidelines are not only the carrot recommendations (DO) but increasingly Google is using the stick on those sites it perceives to be gaming the system (DON’T). And some blog owners code their site to use the “nofollow” tag, which tells Google to ignore any links in comments.But heh, be a friend and leave a blogger a comment! SMCHI-Setting Up Google Analytics WordPress Developed for our Social Media Club chapter by Rob Bertolf.

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A New Linking Strategy: Out is the New In

ProBlogger

We allow links in the comments, but we nofollow them so no link juice escapes. As the search engines get smarter, and the value of comment links, forum links, and social media links drops, the value of in-content links (i.e. I’ve actually come up with a list of six guidelines for outbound links. Maybe you can think of some other guidelines to add — feel free to share! I’ve been thinking a lot about my linking strategy lately.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Social Media > Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging Manners Would Do Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging Manners Would Do by Tamar Weinberg on February 10, 2010 Share As a blogger, I’m sure you receive a fair number of emails pitching you with products.

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Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who are compensated can use the “nofollow&# tag within their outbound links to keep those links from being tagged by Google as paid content. The nofollow may well make that harder, but then again, if you are under contract I think it’s the buyer’s responsibility to track the postings of the paid blogger. With perfect timing, the Social Media Club Question of the Week ( #SMCQ10 ) has been about “Free Content.&#

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Why Google Pushed Me to Build a (Bigger) Link Network

Viper Chill

Whether or not an idea fits perfectly within Google’s guidelines. But the challenge really shows and the end result is something I can only describe as Google search results not being fair based on the guidelines they set. Mostly nofollow and those that are dofollow are spammed to hell. Social Media In 1865, Fredik Idestam built a pulp mill on the banks of the Tammerkoski River in southwestern Finland. He soon added a papermaking machine.

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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

Later, social networks like Digg, Last.fm, and others were affected as well. Penguin, announced in April 2012, decreased search visibility of websites that participated in black-hat SEO, keyword stuffing, cloaking, link schemes , duplicate content, and other activities that violated Google Webmaster Guidelines. Links can do this regardless of whether or not they contain the “nofollow” attribute, contain redirects, come from a site with a high PageRank , and so on.

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216: How to Create a Style Guide for Your Blog (and Why You Should)

ProBlogger

To state it most simply, a style guide is where you put into writing the guidelines for how you want your blog to be written and presented. Whilst other bloggers include more broader guidelines like what brand colors should be used. Most larger publications, most media would adopt the spelling and grammatical guidelines of an external style guide. And this I’ve just kind of lumped into an other style guidelines section.

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Looking to Guest Post on Authority Sites? Here’s How to Find the Best Blogs

ProBlogger

Often they’re looking for two things: Guest bloggers with big platforms, such as a big social media following. So here’s the point: If you don’t yet have a social media following or you’re not yet an established expert, you need to get on that before you start submitting guest articles to the big blogs. Here are tips and guidelines to follow: Get established on all the major social media channels. Submission guidelines.

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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

I use networking as a very broad term which chould include creating connections with bloggers, finding companies who can help you to get your offering out there and utilising other areas of social media to get eyeballs on your creation. target="_blank" rel="nofollow"> 126 Comments Dan says: July 19, 2010 at 8:24 am Too cool Glen, I find myself copy and pasting every article to all my web guys. Anybody who follows your guidelines can have success even in competitive niches.

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Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

You are here: ViperChill » Social Media » Cloud Jacking: 7 Steps to Dominate Your Niche Cloud Jacking: 7 Steps to Dominate Your Niche Written by Glen, this post has 64 Comments If you don’t know by now, the “cloud&# is a way that myself and thousands of other people are now referencing the internet and the servers that power it. Home What the F ? Cloud Living Say "Hi!"

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2897 Words on How to Create Viral Content (The Key Element Behind.

Viper Chill

You are here: ViperChill » Social Media » 2,897 Words on How to Create Viral Content (The Key Element Behind Every Successful Blog) 2,897 Words on How to Create Viral Content (The Key Element Behind Every Successful Blog) Written by Glen, this post has 86 Comments One of the first lessons that newspaper journalists are taught is to structure their content so that the most important information is first, with the importance decreasing as you read through the piece.

Content 78
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Living Self-Employed Online: The Manual They Forgot to Give You

Viper Chill

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. Be social, but be serious about your aims as well. Do Whatever the Hell You Want This post was with the aim of offering a guideline, rather than something you should follow word for word. Home What the F ? Cloud Living Say "Hi!"

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What You Don't Know About Blogging: A Masterclass on the Newsphere

Viper Chill

You are here: ViperChill » Social Media » What You Don’t Know About Blogging: A Masterclass on the Newsphere What You Don’t Know About Blogging: A Masterclass on the Newsphere Written by Glen, this post has 88 Comments It’s probably an understatement to say that most blogging advice out there is generic, regurgitated, and very rarely anything new. I post only 1-2 times a week, I have no set schedule I am not on any social media : a suicide I know!

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The Most Important Blog Post You'll Probably Never Read

Viper Chill

You are here: ViperChill » Social Media » The Most Important Blog Post You’ll Probably Never Read The Most Important Blog Post You’ll Probably Never Read Written by Glen, this post has 148 Comments This blog post is quite long so you probably shouldn’t read it. You’ll see plenty of teen “life coaches&# , social media experts who only use Twitter, and Forex experts who’ve never actually traded with real money.

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How to Really Build Backlinks and Dominate Google

Viper Chill

A few years ago you could take a robotic approach to SEO, but the web is now far too social to rely on old tactics to help your website rank higher. For a lot of competitive keyphrases online you’ll also find popular blogs, forums and niche social networks ranking highly. Participate on Social Bookmarking Sites I really don’t like this tactic if I’m honest, but I can’t deny that social bookmarking links are helping a number of my sites rank.