article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152
article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Noindex and Nofollow. Use your own discretion as to other pages you may want to nofollow.

NoFollow 198
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. As I covered in SEO Guidelines for Sponsored Content and Partner Links , there are SEO implications to be aware of. Social media. Recommended Tactics.

article thumbnail

3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

If the author is well known and has enough social media friends and followers, they will naturally get “their own” content promoted, driving traffic to your site. An alternative is to use a service like AuthPost , which connects you to those who have verified authorship and have a good following on social media sites.

NoFollow 155
article thumbnail

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines.

article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

If you want to learn more about the backlinks that are violating Google’s guidelines , it’s best to check Google’s resources or watch the Webmaster Hangouts with John Mueller. To quickly determine if a link is dofollow or nofollow, you can install the Chrome Nofollow extension, which will highlight all nofollow links.

Metrics 60
article thumbnail

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

If you want to learn more about the backlinks that are violating Google’s guidelines , it’s best to check Google’s resources or watch the Webmaster Hangouts with John Mueller. To quickly determine if a link is dofollow or nofollow, you can install the Chrome Nofollow extension, which will highlight all nofollow links.

Metrics 60