SEO Guidelines for Sponsored Content and Partner Links
Adam Sherk
APRIL 3, 2013
However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. How do publishers ensure that sponsored content complies with Google’s guidelines? Make sure that links within sponsored content have the “nofollow” attribute or are coded so that they are inaccessible to crawlers. Related posts: Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines.
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