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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. How do publishers ensure that sponsored content complies with Google’s guidelines? So no SEO concerns there, and Outbrain is a solid traffic source for a number of publishers.

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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. As professional SEOs who are paid to know these guidelines and advise others, we should hold SEMPO and its Board of Directors to higher standards.

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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Even so, not all backlinks are good for SEO. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Just like in any industry, SEO has a lot of misleading information on blogs and forums.

Metrics 60
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Even so, not all backlinks are good for SEO. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Just like in any industry, SEO has a lot of misleading information on blogs and forums.

Metrics 60
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Dear Shady SEO Firm: Stop Spreading Rumors about Unnatural Links and Google Penalties

Bill Hartzer

Dear Shady SEO Firm: Would you please stop, immediately, from spreading false and untrue rumors about the Google Disavow Tool? By spreading false rumors, you’re hurting the SEO industry as a whole and making it even more difficult for us honest, Google-Webmaster-Acceptable-Guideline-Abiding SEOs to get our jobs done properly.

SEO 97
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Cloaking or duplicating content is a huge no-no for SEO. Noindex and Nofollow.

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Link Building Tactics for Publishers

Adam Sherk

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.