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Social Media Training for Sales – Social Selling University Launches

Koka Sexton

MARCH 2, 2011

Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 billion, and analysts predict that 2011 is the “ year of social integration ” for businesses. Social CRM has crested as the new and understood platform for sales and customer service.

Training Social Media Social CRM Education

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).

Social Media B2B Marketing SEO

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Trending Sources

The Realtime Report

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Social Media Is Growing Up: You Can Stop Copying the Cool Kids Now

Bare Feet Studios

AUGUST 31, 2011

I mostly use it for two reasons: to support the small biz where I am checking in (I think this type of crowd-sourced marketing can be very useful to small businesses) and to market myself in subtle ways. Everything we do is training our customers. Which is why I got on the Groupon thing above…I knew this was coming!).

Social Media Foursquare Discount Social CRM

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. If a consumer emails a company, we’ve trained them to expect a response in a day or so. You of course want to be responsive to your customers in social media, but disproportionately so?

Compete

Compete Conference Organization Social CRM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Sorry – watching Anderson Cooper go nuts on BP as I type this reply). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Is anyone advising them?

Social Media Strategy Consultant Social CRM

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

But, you need a hub and spoke because as more and more consumers search via social, you have to have solid content show up on those results too. “Overcoming purchase objections with social content&# would probably have been better. To really do so. To connect his observations to actual steps that retailers can take to PROFIT.

FAQ

FAQ Content Consultant Social Media

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? What do you think? paul_pruneau Excellent summary!

Questions Social Media Consultant Education

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

[link] (win a free book from DaleCarnegie.com) [link] Chad Eljisr The Best Advice Has No Shelf Life: Dale Carnegie & Social Media Marketing [link] [link] ATI Attraction Mktg The Best Advice Has No Shelf Life [link] jillroth Caesar Milan. He rehabilitates dogs and trains people. Yep, I said it…The Dog Whisperer.

Social Media Strategy Influencer Education

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Those type of comments are why I do it. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#.

Social Media Strategy Consultant Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media B2B Strategy Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. County, region, state or city?

Social Media Radian6 Strategy SM2

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. It most certainly isn't.

RSS

RSS Research B2B Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. It’s a big world out there.)

Social Media Strategy Consultant SEO

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. How can I help you?

Social Media Consultant Social CRM eBook

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

FEBRUARY 19, 2016

For example, I’m going to type in my topic. Jay: So to recap on that piece of it, Little Bird’s influence rankings are based on how many people within the group of influencers around that topic follow each one another. Jay: When you do a report on mHealth, is that everybody within that insider group or everyone period?

Influencer Marketing How To Report

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

The virtual keyboard is barely better than the iPhone, and you still cannot touch type. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. Now, the bad news. The iPad is not a computer. Not even close.

iPad

iPad Content iPhone Wireless

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? I love Twitter. It enriches my life every day.

Social Media Strategy Foursquare Social CRM

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. You certainly covered some great reasons to that point.

Social CRM Twitter B2B CoTweet

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. Just fun and friendly and well, social.

Social Media Strategy Automotive SEO

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

That’s going to require some soul searching on the part of Fortune 1000 types. Is Google training for a match-up? link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. With Facebook, more than Google, you really are giving up a lot of control for access to their users.

Social Media Facebook Marketing Consultant

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

That’s going to require some soul searching on the part of Fortune 1000 types. Is Google training for a match-up? link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. With Facebook, more than Google, you really are giving up a lot of control for access to their users.

Facebook Consultant Social Media Sites

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else? link] Innovate AZ Information as Theater – The Power of Humanized Description: I am typing this on a US Airways flight from St. Louis to Phoenix, coming back from SocialFresh. I'm flying to Milwaukee in July – can I request Randy??

Social Media Strategy Airlines Types

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 28, 2010

We definitely think about all of these aspects as we're determining what content to post to our blog — and what not to — but we haven't developed this type of mechanism like you have. Why you need a Content Rationale Report (+ free worksheet) [link] [link] Daniel Hindin Hi, Jay. link] jaybaer Thanks Kat. Great comment.

Social Media Strategy Report Buy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

The best parties are always those that are purposely kept quiet, and this year was no exception, with David Armano and Dell’s Richard Binhammer reprising the daytime All Hat party for social media types. Just need to get the whole beta vs. VHS type thing solved. Karma baby. I'm recommending Jay for next year, btw.)

Social Media Strategy Conference Eventful