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What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. Customer service?

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2011 Q1 Review: SocialFish clients and work

SocialFish

Often, these projects start with a weekly or monthly phone call where we offer insight and perspective. Here are some of the special projects we worked on in 2010. Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. This is a big project.

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Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! We are looking for beta testers for a cool new SocialFish project. Two important SocialFish announcements for ya: 1. Download it today and let us know what you think. We want to hear your input on this important topic.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. The way to do this practically is to borrow a technique from social media and use tagging. and hope for a.02 through a new channel.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

IT projects. There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Even when the economy improves, the need to “plug and play” consultants for particular jobs and projects is going to increase, if anything. differs from its predecessor.

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Is Your Twitter Addiction Paying Off

Convince & Convert

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. So at the end of the day, it's projects or people I can point to, as evidence that it's worked, no so much a number figure, however you want to dice it.

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