Waxing UnLyrical

AUGUST 20, 2014

I’m really excited to be participating in AMEC Measurement Week , which will take place all week long from September 15 – 19, in Manhattan… and really proud that Cision, in conjunction with Vocus, is the driving force behind the event. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan.

Vocus 198

Vocus Metrics Eventful Consultant 198

Webbiquity SMM

MARCH 30, 2012

Facebook / LinkedIn / Google Plus metrics (i.e. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. followers/fans/circles, how complete is their profile, level of activity).

Vocus 184

Vocus Alltop Message Boards Klout 184

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Google+ Tools. But Google+ is a decent method as well, since Google Authorship participation results in people adding links to their blogs and sites they contribute to on their profile.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Webbiquity SMM

JANUARY 12, 2011

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Google Launches Blog Finder for Any Topic by ReadWriteWeb. Marshall Kirkpatrick dives into Google’s expanded blog search capabilities and concludes “The search results in this new search by blog feature look pretty good to me. Post on Google Buzz.

Press Release 194

Press Release Tools Tips Vocus 194

Waxing UnLyrical

MAY 27, 2011

I had been given a test drive of Vocus which some of the applicants used. If you’re coming to me, I am going to Google your name, your business, and see what is online about you, or what you have done in PR thus far. Very important: Google yourself! See what comes up from Google. Google your potential client!

Brands 177

Brands Vocus Blogosphere B2B 177

Webbiquity SMM

AUGUST 23, 2010

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Post on Google Buzz. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

MAY 20, 2012

Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. investor), Vocus. .” You need Social Analytics Software. Key players: Adobe/Omniture , PageLever (investor), People Browsr , SAS , Simply Measured , Syncapse. You need Social Influencer Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Waxing UnLyrical

JULY 15, 2011

They use Vocus to monitor “buzz.&# Chad admitted that this part is tough, and I suggested they start incorporating the use of campaign tracking in Google Analytics, just as we did for the Blue Key campaign (client disclosure). There was something else that Chad said, which really struck me.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Convince & Convert

JULY 9, 2013

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources. For example, using a simple list of relevant keywords can help you identify a broad list of influencers.

Influencer 160

Influencer Strategy Content Marketing 160

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Jeff Esposito

JANUARY 2, 2013

I know Google should be excited about 100m + users but it’s kind of like the host of a mandatory party getting excited when people arrive. — Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. Good ol’ Dino tried to help.

Vocus 40

Vocus Hotels Reddit Class 40

Webbiquity SMM

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. A Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles. Stacey Acevero. marissamayer.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

AUGUST 19, 2012

Other times it’s by choice, as with Chris Brogan publicly eschewing Linkedin and Facebook in favor of Google + and Twitter alone (which is one of the reasons I now have a higher Klout score than Chris, which of course does not reflect reality).

Analytics 139

Analytics Influencer Klout Vocus 139

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Google Beats a War Path for Guest Posts; PR Needs to Listen by Sword and the Script.

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 18, 2010

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. If only more others felt the same. 'Digital

Questions 161

Questions Social Media Consultant Education 161

Webbiquity SMM

MARCH 1, 2011

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. Post on Google Buzz. The Internet, and specifically blogging software, solved these issues. Share this on Bebo. Share this on Facebook.

Social Media 160

Social Media Vocus Digg Adwords 160

Adam Sherk

JUNE 29, 2010

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. I chose PRWeb over PR Newswire, Business Wire, etc.

Press Release 279

Press Release Marketing Class List 279