Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Sprout Social

MAY 9, 2022

And since College Decision Day is one of the happiest days of the year, 98% of those Tweets had a positive sentiment. While most marketers might not think of Reddit as a traditional social marketing platform, students regularly turn to its forums to ask questions and compare notes on prospective colleges.

Education 85

Education Marketing Reddit Class 85

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Hootsuite

FEBRUARY 7, 2024

Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Fedica can be integrated into the Hootsuite dashboard.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

BeingOptimist

AUGUST 8, 2023

Primarily used in platforms such as forums, social media, and messaging apps, the term and its uses reflect an influential shift towards internet-based lingo within the cultural sphere. They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out.

Posterous 75

Posterous Sentiment Forums Trends 75

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 15, 2023

Highlights of this tool include: Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy.

Curation 60

Curation Social Media Management Tools Social Media 60

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Why is audience engagement important for your content strategy?

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. What is review analysis?

Review 128

Review Brands How To Analysis 128

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Managing your brand’s online presence and reach can be a challenging task.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Reddit is a social network with a forum-style discussion structure. Market research. Good marketing always is, right? For a more detailed process, check out our guide to Reddit market research.

Reddit 100

Reddit Brands Meme Forums 100

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? People join private Facebook Groups or forums to meet and talk with other like-minded people. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Why Should I Measure Hashtag Performance?

Hashtag 52

Hashtag Social Media Sentiment How To 52

agora pulse

DECEMBER 28, 2017

Doing it manually on social platforms like Facebook and Twitter is very time consuming and can be challenging with standard search features, but might be necessary in some cases like monitoring specialized forums and niche Facebook Groups where a particular conversation is emerging. . Truly riveting stuff, I know.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Keyhole.co

MAY 12, 2023

You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. Social media marketing Get more out of your social media campaigns to promote your brand. Creating content is tough, even when you know your target audience and customer segment in and out.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

DECEMBER 11, 2020

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. You can even track mentions and keywords across news, blogs and forums. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters.

Social Media 145

Social Media Tools HootSuite Sentiment 145