Sprout Social

MARCH 7, 2022

Think of it as a real-time focus group that provides honest, unfiltered feedback. Related keywords might include product names, branded hashtags or direct profile mentions. This process may not seem natural at first, but it’s critical to breaking down information silos and accelerating time to insights.

Survey 92

Survey Brands Sentiment Template 92

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. They'll be part of @FordFiestaAsk , which is being set up to answer questions from people who want to know about the car or the reservation process. The numbers were great.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

ProBlogger

AUGUST 30, 2015

Action: write down three tasks you can batch process. I wrote How Batch Processing Made Me 10 Times More Productive in 2008. Invite people from your email list to an informal focus group on the phone. Amy Porterfield offers advice about this process in How to Create a Survey to Find Your Target Market. Lunch time?

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. The company showed they were listening to customer concerns and built a lot of goodwill in the process.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. In the section below, we get into some powerful tools you can use to help make the process faster, easier, and more accurate. On Twitter, you can use hashtags or keywords.

Sentiment 145

Sentiment Analysis Template Templates 145

Later

JUNE 11, 2021

They frequently use emojis, hashtags, and exclamation points to deliver newsworthy Tweets while maintaining a friendly voice. In addition to all the great brand building you can do on Twitter, you can also use the platform as a big, global focus group for your brand. Another example is the UN Women Twitter account.

Twitter 86

Twitter How To Compete Hashtag 86

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. What you can do is create processes that streamline trend-spotting and content creation. By nature, they strike at random.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. But B2B marketers should also be monitoring and leveraging reviews for qualitative research.

B2B 113

B2B Research Sentiment Marketing 113

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Brian : Content should feel like something coming from your friends.

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Creative Assistant for Ads TikTok launches Creative Assistant to aid in ad creation process. Keep an eye on new features and user engagement trends on the platform.

News 72

News Social Media Marketing Facebook 72

Hootsuite

OCTOBER 1, 2019

After covering the direct aftermath, I spent the next year returning to Tacloban over multiple trips to document the recovery and rebuilding process in the community. ?????? Use the right hashtags on your posts. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Consider creating a branded hashtag.

Instagram 111

Instagram Geotagging How To Tourism 111