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The Value of Social Listening in B2B Digital Marketing

Oktopost

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 89
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The ultimate social media listening guide for marketers

Sprout Social

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Gear identified these brand advocates by searching social and approaching directors in sales and marketing.

Survey 127
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A guide to content ideation & development

Sprout Social

There comes a time in every marketing professional’s career where you are just fresh out of ideas. The good news is that this is preventable if you set up and enforce a content ideation and development process. The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy.

Content 143
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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. What are dark posts?

HootSuite 120
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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.