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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

LinkedIn 189
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Is your content FINDABLE? It's also how you achieve a positive ROI on every piece of content you produce.

eBook 141
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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines. Web presence optimization provides a structured approach for maximizing your “findability” online.

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The Business (To Business) Of Social Media

Twist Image

They're on Facebook, Twitter and LinkedIn. Speaking of LinkedIn. It was just announced that LinkedIn acquired SlideShare (more on that here: LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M ). Social media makes your business more findable and more shareable. They're right. That's core.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Is your content FINDABLE? It's also how you achieve a positive ROI on every piece of content you produce.

eBook 78
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. People won’t use them, and therefore they won’t be used enough to make your content findable. Connect with her on LinkedIn or Twitter. Knowing this goes a long way toward making your social media marketing successful.

Content 124
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Unfriend, Defriend, Kill Your Friend

Ari Herzog

Sarah isn’t on Facebook, doesn’t tweet, shares nothing but her name and title on LinkedIn, and search engine results for her name (minus that LinkedIn link) are for someone who shares her name. How many email addresses do you keep of your LinkedIn connections? I usually said yes — especially on LinkedIn.