agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Social Media UGC Adwords Influencer 132

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Here are 7 surefire TikTok Marketing strategies. Brands have got to listen, TikTok is staying.

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Strategy Marketing Banking Influencer 91

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. So, how do you stand out? Source: MADE.com.

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Campaign UGC Content Sports 97

Ignite Social Media

SEPTEMBER 18, 2023

There are also interesting ways to film videos that don’t feature people, such as a whiteboard-style video that uses text or a POV video that features someone’s hands or your brand mascot. Utilize User-Generated Content (UGC) First, we see positive results from UGC on TikTok.

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Brands Content UGC How To 110

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. How Can Brands Use TikTok?

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UGC Hashtag How To Meme 139

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. LEGO uses UGC to keep fans engaged. Source: Lego.

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YouTube Brands Fashion UGC 123

agora pulse

FEBRUARY 11, 2020

TikTok is a rapidly-growing social media platform. The end result is the platform-wide creation of video memes and creative marketing content. . For example, you could share user-generated content (UGC) , photos and videos, and even create polls to interact directly with your audience: . In Conclusion.

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. In today’s market, customers want to be heard. Breckenridge.

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UGC Brands Apparel Content 59

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

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Travel Class Social Media Hotels 40

Buffer Social

SEPTEMBER 13, 2023

Highlight engaging sections from your other long-form content Many creators have content outside of short-form video – streamers who run hours of live streams and podcasters who film themselves while speaking.

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YouTube Video UGC Authentication 94

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

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Social Media How To Directory UGC 40

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Authentication Tips Marketing UGC 122

Pixlee

AUGUST 20, 2021

I’ve been in marketing and advertising for about 10 years. I spent about seven years in the advertising agency space focusing specifically on social and digital as that whole industry kept evolving every step of the way. Obviously, we’re in a very different place in the social media and digital world than we were in 2009.

Sports 52

Sports Campaign Film Research 52

Pixlee

AUGUST 20, 2021

I’ve been in marketing and advertising for about 10 years. I spent about seven years in the advertising agency space focusing specifically on social and digital as that whole industry kept evolving every step of the way. Obviously, we’re in a very different place in the social media and digital world than we were in 2009.

Sports 52

Sports Campaign Film Research 52

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

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Examples Social Media Instagram UGC 87

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. But, as with any difficult task, social media marketing becomes much more approachable when you plan effectively.

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Content How To Film UGC 150

Later

FEBRUARY 5, 2021

Content batching is one of the most effective ways to create social media content your audience loves. In this guide, we’re breaking down the 8 best ways to batch content for social media and ditch the overwhelm. Ready to plan and schedule your social media posts ? How To Batch Content For Social Media.

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Social Media Content How To Film 108

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. Are you planning your first higher ed influencer marketing campaign or looking to optimize your existing strategy? Read our top insights on how higher ed institutions can find and work with influencers.

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Education Influencer UGC Apparel 181

Later

DECEMBER 23, 2019

Social media managers, we’re looking at you! . A post shared by Later: Social Media Scheduler (@latermedia) on Dec 20, 2019 at 7:36am PST. And that’s something we take very seriously here at Later — just check out our 7 Mental Health Tips for Social Media Managers blog post! View this post on Instagram.

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Instagram Feed Feedly Influencer 64

Laurel Papworth

APRIL 13, 2010

Social Media Monetization Models on Flickr [link]. Social media Donations it works for Wikipedia. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows. Social ads is the worst revenue payer in social media (MySpace make $2.17 Customer Pays Twitter .

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Twitter API Badge SMS 99

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. Use them to expand your brand’s social reach (and they might even help you go viral). “Make it go viral.”

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How To UGC Authentication Campaign 142

Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community.

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Instagram How To Hashtag HootSuite 145

Hootsuite

MAY 1, 2023

Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. As your friendly local social media scientists, we wanted to find out: is it true? That is, until earlier this year. Are photos really back?

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Instagram UGC HootSuite Education 110

Sprout Social

MARCH 22, 2021

That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source. If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). — Drift ??

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Film Team B2B UGC 120

Hootsuite

JULY 27, 2023

Bonus: Get a free social media strategy template designed specifically for nonprofits. Add a Support button to your profile If you’re running the social media account of the university , government agency , hospital , non-profit , or whatever cause you’re supporting, then you should add a donate button. With over 2.35

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Instagram Tips HootSuite How To 82

Hootsuite

MARCH 20, 2023

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?

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Engagement Analytics Meme Instagram 95

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

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Campaign Social Media UGC Metrics 130

Convince & Convert

AUGUST 7, 2012

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives.

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Crowdsourcing Content Marketing Forums 134

Ignite Social Media

JUNE 17, 2016

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Disney Pixar.

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Social Media Brands Delicious Energy 60

Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? Instead, think about how you can cluster your UGC together into different themes.

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Instagram UGC Tips Content 91

Later

JULY 25, 2019

Watch the full film via the link in bio. A post shared by Instagram Business Marketing (@elisedarma) on Jun 11, 2019 at 9:08am PDT. A post shared by Instagram Business Marketing (@elisedarma) on Jul 16, 2019 at 8:00am PDT. A post shared by Instagram Business Marketing (@elisedarma) on Jan 6, 2019 at 10:46am PST.

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Instagram Hashtag Engagement Feed 86

Sprout Social

NOVEMBER 7, 2022

While the great decoration debate continues online, there’s no question that holiday marketing is beginning sooner than ever. About 63% of marketers we polled revealed their brand’s holiday content has moved earlier in the calendar over the past two years. Tis the season for holiday marketing campaigns.

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Later

AUGUST 21, 2020

In this blog post, we’ll spotlight 9 mission-focused brands, how they use Instagram to help drive meaningful change, and what you can learn from them: Why Brands Should Support Social Causes on Social Media. Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. View this post on Instagram.

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Instagram Brands Communities Loyalty 104

Later

DECEMBER 13, 2019

The world of social media can be so funny to me sometimes. The sharing became in social media. As part of their campaign to highlight the issues around fish farming, Patagonia released an IGTV and film series that discusses the challenges the environment faces: . View this post on Instagram. Then we grew up.

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Instagram Strategy Collaboration Influencer 75

Bare Feet Studios

DECEMBER 13, 2008

Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. So here are a few ideas for how Ford can use Social Media to help change its downward-spiraling fate. How does Social Media address these issues? Big view first.

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Social Media Viddler Upcoming Hosting 44

Sprout Social

JULY 15, 2020

Both social marketers and consumers agree—a brand’s social media presence stands out most when it is creative, memorable and impactful. Whether work from home is new to you or you’re a seasoned remote worker, social media marketing from home is not without its challenges.

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Products Tips Content Template 144