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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. The support information on the Google Developers site covers the main opportunities.

SEO 100
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand. Google search results page will list these negative sites if these sites have gained momentum and are optimized for relevant search terms/keywords. Use PPC to improve traffic to domains.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Even having two pages on the same site with duplicate content will get your site penalized. Before getting started, run Xenu Link Sleuth to check for broken links on the site, and fix them.

NoFollow 198
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Here are two sites that will help you do this: KnowEm : KnowEm has the highest number of sites (over 350) available for checking username availability.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. Blog RSS feeds. Podcast feed.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. Blog RSS feeds. Podcast feed.

How To 26
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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. E-mail newsletters and RSS feeds. However it is important to do this in way that adds value on each specific site.