Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Take what you learn from your audience to inform future content.

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

NOVEMBER 13, 2019

An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. They can serve as a focus group that knows your brand in detail and is motivated to help you improve them so they can benefit as customers too.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Hootsuite

APRIL 11, 2022

Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media.

Retail 97

Retail FAQ How To Survey 97

Idaconcpts

AUGUST 9, 2010

Back in the 1970′s and 1980′s every service category had its own rules of engagement with its consumer: car dealers treated you one way, fast food treated you in its own fashion, airlines were airlines, and son on. – Consumers were ok with this idea and generally accepted it. “No problem&# , he says.

Airlines 117

Airlines Wireless Insurance Technorati 117

Audiense

DECEMBER 19, 2016

Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? Open data is your best resource.

Trends 60

Trends Marketing Forums Microsoft 60

Keyhole.co

MARCH 16, 2023

Fashion company Topshop, for example, is a good brand to learn social listening from. While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

SEPTEMBER 20, 2010

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands.

Social CRM 147

Social CRM Twitter B2B CoTweet 147