Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 17, 2010

Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. I look at it a little differently.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. Research + brand community + marketing to women = social media success. Social media success. link] [link] Kathryn Lukens Pinke Online Community w/ Purpose & a Plan.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so. an audience.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 13, 2010

For two reasons: 1) their music is part of my nervous system now and still resonates with me; 2) more importantly, theirs is the story of a lifecycle. Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 31, 2010

Instead, our lack of social conversation is a byproduct of technological realities that do nothing but create obstacles for actual conversation. Also the Q&A system that linkedin and more and more sites are starting to use (sprouter, inc, etc…) while being very structured, could certainly be considered conversational.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. Perhaps operating system has something t do with it as well? Perhaps operating system has something t do with it as well? Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

JULY 8, 2010

They need to have a means of communication external to their system. This allows them to tell you when the system is down or experiencing service issues. All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. If you'd like another example search @thedoubleshot on twitter. Not quite the same situation as Amy, but a fine example of how not to use social media in business.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. What great examples of businesses doing this well do you have? This is already tracked via advanced payment computer systems of today).

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Techipedia: Tamar Weinberg

JUNE 23, 2010

By removing this account, and I’d imagine dozens of others, Facebook set an example, but four years later, name abuse is running rampant on the service. Sadly enough, most people don’t know that their content is public; a wonderful example is seen below. I had a good reason to base this on a summer camp example.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

JUNE 23, 2010

Micro-tasks are a great example of this. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. If you can control the constraints of a system, you can influence the order within that system. link] Thanks for using Ford as a positive example.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

I cannot every emphasize enough to the members of my web site and those who attend my semi-annual Niche Affiliate Marketing System user conference the important of relationship building. [link] from @jaybaer [link] David Perdew Exactly, Jay! Sure: if you want to reach 1000 people to get them into your list, you can do that in a snap.

Social Media 160

Social Media Strategy Affiliate marketing Company 160

Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. As single example: Do you read your own product reviews? There are other examples of quick ways to assess latent need that are even more exciting. Result: A new market discovered.

Social Media 120

Social Media Strategy Mobile Consultant 120