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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Target users within the network you want them to share in (eg.

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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, With all of the new ways that consumers can get their search results (desktop search, mobile search, voice search, etc.), 3) both prominent shading and a border.

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Fetching Friday – Resources Mashup & The Future of Google Author Rank

Kikolani

Search Engines / SEO. From the Pros: 7 Advanced PPC Tools – Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program. Social Media / Social Networking.

Mashup 134
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4 Ways To Celebrate MLK Day With Social Media

Firebelly

Below are 4 ways you can celebrate his legacy with social media. Flickr : There is a great Flickr group called MLK BLVD that contains images of Martin Luther King, Jr. Details have been updated for 2010. Martin Luther King, Jr. Day is Monday, January 18. Boulevards from across the country. It makes for an interesting tribute.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. The method of claim 6, wherein analyzing the results of the searches includes crawling the results of the search.

SEO 99
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Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

Group lists top five social media risks for businesses By Sharon Gaudin As businesses increasingly try to figure out how to use social networking tools in the enterprise, an IT governance group has released a ranking of the top five risks social media poses to companies.