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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. This indicates that you missed out on looking at 30% of possible engagement for your brand. To avoid such mishaps what you need is a social media listening tool. HubSpot isn’t a social media listening tool.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Long-term outcomes can be achieved with tactics like: Optimization of the page: involves using metadata and density of keyword enables search engines to easily crawl your web pages.

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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

For the first seven years, YouTube rewarded videos that got clicks, rather than the ones that kept users engaged. Search results are based on factors like: Your video’s metadata (title, description, keywords) and how well those match the user’s query. Your video’s engagement (likes, comments, watch time). engagement).

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How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. In 1,000 characters or less, summarize your channel, who you are or what your brand is in an engaging and informative way. Create engaging video thumbnails. That’s why it pays to conduct a thorough YouTube audit.

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Here’s what you need to know about the Google+ shut down

Sprout Social

These communities might have provided excellent networks to market your products or services. If you own or moderate an engaged community on the platform, make sure you download your community metadata using the instructions given previously.

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This Week in Social Media – 6/12/2013

Social Media Marketing

The areas of focus for measurement are: Content and Sourcing Reach and Impressions Engagement and Conversation Influence Opinion & Advocacy Impact & Value The standards are also listed on www.smmstandards.org and are open for comment until July 31, 2013. A downloadable document is also available. But consumers are getting more savvy.

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How to Optimize Your Content for Authorship Success

ProBlogger

Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. Metadata on Twitter. But how, you ask? Sharing is Caring. Content Attribution.

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