Measuring Engagement

Proactive Report

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? But is engagement too fuzzy a concept to be able to measure? So what activities count as engagement?

Measuring Engagement

Proactive Report

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? But is engagement too fuzzy a concept to be able to measure? So what activities count as engagement?

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Six Links Worthy of Your Attention #426

Twist Image

State of image metadata in 2018 - imatag. "We If only there were metadata attached to things we share, so that we could tell where they came from, or if they were real. Of course, images have always had metadata, from the very first digital cameras. But, as with most global foes we engage with in the west, we don't spend much time trying to understand them. metadata.

Want better results? Start with social testing

Sprout Social

If you want to make a case that you need more budget for video production, run a social media test on how different content types perform toward your KPIs like impressions or engagement. You’ll see immediately which tagged messages performed better overall in engagement and impressions.

Cool B2B Marketing Tools for Marketo Users


Here are some of the cool fellow partner products and services we learned more about in August: Metadata. Metadata has created an ABM platform that consistently and reliably delivers marketing KPIs with minimum time and effort. Here at Oktopost, we love Marketo.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels.

The 2017 Internet Trends that Brands Need to Know


Increasingly, brands are regramming Instagram content from customers to increase engagement and to reach a wider audience online. Through photo metadata, filters, and more consumers are increasingly sharing data about their whereabouts.

Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Pinners are engaged, seeking content and products to interact with and buy. Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. To enable Rich Pins, you need to add some metadata to your site. Engagement

Facebook Ads and Multiple Text Options Feature

Jon Loomer

First, Facebook will pull the description from my website metadata. Engagement won’t be spread out among several variations. On one hand, that’s a good thing because you don’t want that engagement watered down across multiple ad variations.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Enter ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.” Are hashtags part of your brand’s marketing plan?

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Long-term outcomes can be achieved with tactics like: Optimization of the page: involves using metadata and density of keyword enables search engines to easily crawl your web pages.

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8 Tips for Social Video Storytelling


Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. Finally, you reveal the resolution, and perhaps add a call to action if you are selling a product or trying to engage people with a charity or issue.

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How to Create Unpublished Facebook Posts

Jon Loomer

But each ad you run will have its own comments, likes, shares and other engagement. In many cases, you want to leverage the great engagement you’re getting on one ad across other ad sets and campaigns.

How to Get More Views on YouTube: 12 Tactics that Actually Work


Take those relevant keywords and use them in your metadata (i.e., Use metadata to get recommended after a popular video. Videos that a lot of people like , based on engagement, watch time, and views. Videos with related or similar metadata (i.e.,

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

These days, most are finding success by engaging new global consumers through digital channels. Indeed, to best engage global consumers, brands need more than online linguistic fluency. The company replaced this English-language Open Graph metadata with Arabic content.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at ) showcases guest posts about how to build, engage and sustain an online community, among other things. My years in social marketing tell me that, yes, we need to infuse our content with SEO goodness, with keywords and structured data and optimized metadata. Guest Post by J.D. Lasica.

The New Social Currency, a research from Social Listening to Audiences Analysis


Once those conversations were identified using Pulsar, we exported the audience metadata and fed that into Audiense, which gave us a detailed view of the audience within a matter of hours.

11 best social media listening tools


This indicates that you missed out on looking at 30% of possible engagement for your brand. I t’s a marketing automation tool with a listening feature that helps increase your brand’s visibility and engagement on social media.

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How to Make Money on YouTube – With 10 Examples!


You have to be dynamic, engaging, and too much fun to make money this way, but many are doing it. 8: Get your metadata right If you’re having a hard time bringing in traffic, you can try using our YouTube views service to boost your social proof.

How to Schedule Instagram Posts: A Step-by-Step Guide


And seeing what’s coming up in your planner helps to catch weird vibes or off-brand looks before they go public and hurt your engagement. Increase your engagement. But great engagement rates have more to do with consistency than frequency.”.

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How Pixlee Powers UGC Marketing with AI and Machine Learning


Using deep learning, our recommendation system identifies the best UGC by analyzing the metadata around the photo and combining that with visual topics extracted from the photo, delivering a more personalized, customer-centric experience. Our brands see at least a 20% increase in gallery engagement with dynamic display. 2017 has seen its share of buzzwords and phrases, but perhaps none have been bandied about as brazenly as artificial intelligence.

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Here’s what you need to know about the Google+ shut down

Sprout Social

If you own or moderate an engaged community on the platform, make sure you download your community metadata using the instructions given previously. The platform has remained a valuable product for enterprise customers since it has helped co-workers engage in internal discussions and provided a secure corporate social network. In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage.

This Week in Social Media – 6/12/2013

Social Media Marketing

The areas of focus for measurement are: Content and Sourcing Reach and Impressions Engagement and Conversation Influence Opinion & Advocacy Impact & Value The standards are also listed on and are open for comment until July 31, 2013.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors.

How to Optimize Your Content for Authorship Success


The new Twitter layout also highlights your tweets that get the most engagement, which brings me to our next point… Verbiage: First, create a Twitter bio that is filled with your subject matter expertise — and hashtag them to create added virality in your profile.

6 Things I Wish I Knew When I Started My Blog


Use Snappy Social Metadata . It’s really important that you include OpenGraph tags in the metadata of all your posts. The final email is just a survey sent to my readers asking what they’d like to see next, so naturally the subject line is less engaging.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Metaphorically, an individual may engage in a learning process that is either more acquisitional or participatory (Sfard, 1998). PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords).

Blog Content Strategy 101


Kristina Halvorsen, content strategy guru and founder of content strategy consultancy Brain Traffic , defines content strategy as including editorial strategy, web writing, metadata strategy, search engine optimization, content management strategy, and content channel distribution strategy. Content translates to pageviews, audience growth, engagement and loyalty — all the things that bloggers need to monetise their blogs.

The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You can do this if you feel comfortable accessing your site’s code or metadata. Building awareness means your goal is to have users engage with your brand, get familiar with your company, and not necessarily take an action like buy your product or visit your website. • An engagement audience that engaged with your previous Pins : People who have clicked on your Pins before are a good choice because they’re likely interested in what you’re offering.

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

And, of course, the constant demand for fresh, engaging content to be shared. The way to get the most engagement on Instagram is very different than Twitter for example, – even for the same exact article or topic! 5 tips for crafting engaging copy for Facebook.

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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

Also, "There is now a general trend towards increased interactions between researchers and users, and knowledge transfer strategies increasingly incorporate active processes and interactive engagement and exchange ( Lavis et al., Whose semantics should provide the base for the ontology and metadata choices?" Posted to the SCoPE conference , May 21, 2008.

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The Ultimate List of Social Media Definitions You Need to Know


Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Blocked users can still @ mention you in a post, but this won’t count toward your engagement metrics. Engagement.

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10 Tips to Optimize Your Presence on Pinterest

Razor Social

By setting one up, the pin will show metadata providing pinners with a more in-depth experience and helping to improve engagement. By adding the ‘Pin It’ button to your site images, your content immediately becomes all the more easy for potential pinners to engage with.

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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

We do not feel such a pressing need that we engage in an active effort to gather the information we are interested in; we are content to catch as it goes by, so to speak. It pays to examine closely the actual physical behavior engaged in by a browsing person. I suggested in 1989 (26) that what I called "berrypicking"--which I would now see as one more manifestation of sampling and selecting--was the more common and natural way people actually engaged in active directed searching.

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195: How to Crush Content Planning and Promotion with One Powerful Tool


We’ve got the metadata and then you just go straight to scheduling the social messages for it as well which is really great in terms of workflow. You had to write a few of them but once it’s set up, it looks after itself and that immediate engagement on social media is going to happen. It looks at the levels of high engagement. Using CoSchedule as a Blogging Tool.

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