Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. Kimpton Hotels. Kimpton owns over 65 hotels across the US.

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Campaign UGC Hotels Content 45

Pixlee

MARCH 7, 2019

No matter who you’re looking to market to now is the time to use influencer discovery tools to find your most passionate fans with an engaged community. Fairmont Hotels features popular blogger Masha Ator who provides an idyllic and authentic view of the hotel’s amenities.

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Travel Hotels Brands UGC 63

Pixlee

NOVEMBER 15, 2018

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

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UGC Hotels Nielsen Authentication 63

Pixlee

APRIL 2, 2019

The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. By listening to the most highly engaged customers, brands can anticipate emerging trends before they become mainstream. The most highly engaged customers can often be found by scanning social media for user-generated content.

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Strategy UGC Hotels Marketing 59

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. From traditional social media posts to targeted advertising, there is a wide range of ways to increase brand visibility, engage customers, and drive awareness of your brand on social media.

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Social Media Tools UGC Curation 56

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content'

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Content UGC Community building Hotels 253

Waxing UnLyrical

AUGUST 10, 2016

Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content boosts social engagement. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

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Content UGC Loyalty Hotels 100

Convince & Convert

MAY 22, 2014

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The style of UGC imagery also allows game players to see each locale through the eyes of travelers. Overall, the pairing of user-generated content with a quiz type game is a strategic move.

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Airlines Instagram Tourism Hotels 155

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. Micro-influencers often have higher engagement rates because they have a carefully-curated audience of individuals with niche interests. Not Being Transparent .

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Influencer UGC Marketing Authentication 52

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement. 75% of marketing pros consider influencer engagement effective in lead generation. 76% of marketers consider influencer engagement effective in garnering customer loyalty. UGC and Brand Loyalty.

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UGC Content Loyalty Travel 41

Talkwalker SM

JULY 28, 2016

Download our How-To guide “How to Engage With Customers at Every Step. of the Consumer Decision Journey Using Social Listening” #SPGLife: Starwood leverages UGC to boost website conversions. Right: Screenshot from the Starwood Hotels website. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

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Hashtag Industry Campaign Hotels 60

Later

AUGUST 25, 2021

By creating both online and offline marketing strategies, brands can offer even more touch points to their customers — which ultimately drive greater engagement and sales. Hashtags can easily be overlooked, but when it comes to community engagement, they can be your best friend. . And the benefits can be tenfold.

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Hashtag Marketing Apparel Hosting 68

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Hotels: 23%. 5% switched airlines.

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Travel Class Social Media Hotels 40

Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. UGC Expands Reach. UGC Establishes Trust. 51 percent of Americans trust UGC more than the words on a company’s website.

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UGC Content Statistics Hotels 40

Pixlee

OCTOBER 30, 2019

What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. . Amazon has notably used systems like lowering hotel commission and giving discounts to Prime subscribers to gain a foothold over its competitors. Innovative Discount Systems. Connected Customer Experience for Mobile.

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Travel Discount Compete Price 45

Sprout Social

JULY 18, 2023

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. Directly engaging with customers on social fosters trust, strengthens relationships and demonstrates a deep commitment to satisfaction that edges out the competition.

Social Media 98

Social Media Brands Hotels Loyalty 98

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).

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UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Buffer Social

JUNE 16, 2016

Other themes included: Increasing engagement. Jane Stecyk , IFTTT – Posting content that contributes to our larger goals as an organization: acquisition and engagement. Amanda Perino , Hotel V – Developing engaging content streams across all social media channels. Growing an audience. Scheduling content.

Social Media 40

Social Media Social Media Management Project Marketing 40

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Social media is incredibly engagement-friendly. Do the brand exposure and audience engagement gains justify the (sometimes enormous) monetary outlays? Improved brand awareness.

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Social Media UGC Hashtag Privacy 58

Pixlee

NOVEMBER 2, 2020

You can then repost this user-generated content (UGC) which is a great way to get people to reminisce and drive traffic to your site. . This was a great way to keep their customers engaged as well as do some good. This could also mean a switch to more offline, local promotions. . Create Upsell Opportunities with Current Guests.

Travel 56

Travel Brands Marketing Hotels 56

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) more engagement than posts without a hashtag. And this can translate into more engagement, more followers, and more customers for your business. You can use this data to see which hashtags are driving the most engagement on your posts.

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Hashtag Instagram Travel Communities 111

Hootsuite

JULY 24, 2019

Once it became clear they were achieving high engagement, they were promoted as ads. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots.

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Examples Campaign Facebook UGC 112

Sprout Social

MARCH 27, 2023

They’ve built their followings based on the engaging content they share on social. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. So, tapping into UGC is a win-win-win. Think infographics and how-to videos.

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Campaign Social Media UGC Metrics 130

Pixlee

MARCH 13, 2020

To stay relevant in 2020, it is now necessary for hotels to supplement conventional marketing tactics with strategies that provide social proof (such as influencer marketing or user-generated content campaigns). How Can Hotels Benefit from Influencer Marketing? How Can Hotels Benefit from Influencer Marketing?

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Travel Hotels Social Media Tourism 55

Later

FEBRUARY 13, 2019

They even recently hosted a sleepover at the Nomad Hotel in Los Angeles, where influencers gathered for a day of selfies and self-care: View this post on Instagram. Instagram Inspo #2: Ritual Vitamins’ Engaging & Interactive Stories. Their stories are seriously engaging, too. Photo by @sharonyhlin.

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Instagram Brands UGC Delicious 47

agora pulse

MARCH 18, 2020

“Some friends like Jenn Herman sought and found speaking engagements. My good friend Tyler Anderson reminded us that user-generated content (UGC) is the type of content that the majority of our consumers want to see from brands (and is most likely to influence their purchasing decisions). My takeaway? “2.

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Social Media Tips Marketing UGC 101

Later

JULY 21, 2019

Facebook provides tons of targeting options — you can reach people based on their behavior on your website, their engagement with your Facebook page, and other demographic data like age, gender, and location. . #3. Audience engagement on Instagram is still really high. Engagement. to people in the local area. Video Views.

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Advertising Instagram Campaign Video 53