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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content'

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New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. Interesting.

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. UGC provides a seal of approval from guests that an experience is worthwhile. How hotels can incentivize content. Brands can gather UGC in a number of ways.

Hotels 64
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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The style of UGC imagery also allows game players to see each locale through the eyes of travelers. Overall, the pairing of user-generated content with a quiz type game is a strategic move.

Airlines 152
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Inside the bubble: How player-generated content fuels awareness for the NBA

Sprout Social

Smith talks about the hotel food on his Instagram Live or when Mo Bamba posts a video of Tacko Fall golfing. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. With UGC, audiences can access unique content that isn’t available on an official brand account.

Content 136
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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle used Pixlee-powered UGC in a blog post to highlight why customers love their inflatable paddleboards. Kimpton Hotels. Traveling with pets can often be a challenge, but not with Kimpton Hotels.

Hotels 72
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Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. the UK and France.

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