Twitter Scales Back Recommended Tweets in the Main Feed due to Engagement Impacts
Social Media Today
JANUARY 18, 2023
Twitter's trying to build a more effective recommendation and discovery system - but it has its work cut out for it.
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Social Media Today
JANUARY 18, 2023
Twitter's trying to build a more effective recommendation and discovery system - but it has its work cut out for it.
Social Media Today
JUNE 2, 2022
The option could help to improve Communities engagement, by highlighting the most relevant discussions for each user.
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Social Media Today
JANUARY 10, 2022
The test will provide more overt Twitter search prompts, which could increase engagement in the app.
Sprout Social
FEBRUARY 15, 2024
Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.
Keyhole.co
APRIL 3, 2024
Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.
Webbiquity SMM
MARCH 31, 2020
Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.
Oktopost
JUNE 20, 2022
Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. LinkedIn’s carousels might be your one-way ticket to higher engagement! Episode Summary. Meet Caitlin.
Pam Moore
FEBRUARY 24, 2018
Facebook 2018 is all About Engagement. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Mark also highlights that engagement is a key metric. What is your brand?
Jon Loomer
JANUARY 21, 2018
It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.
Sprout Social
MARCH 16, 2022
And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. 95% video views.
Keyhole.co
MARCH 8, 2022
Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. High engagement rate. What is TikTok marketing?
Later
FEBRUARY 17, 2020
The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed. This sounds like the chronological feed people are asking for. Similar, but not the same pic.twitter.com/AUMwlZGtUr.
Sprout Social
MAY 14, 2020
How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What are the components of an engaging post?
SocMed Sean
JANUARY 25, 2022
One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly. But how can you grow your following on Twitter to build your brand? In this comprehensive guide, we’ll go over why hashtags are helpful and the best ways to use them to grow your brand on Twitter.
BeingOptimist
DECEMBER 7, 2022
Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. More than 396.5
Pam Moore
MARCH 4, 2018
Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? Need more help?
agora pulse
OCTOBER 30, 2019
When was the last time you reviewed your Twitter bio? A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Used well, your Twitter bio will be memorable, help you build relationships, and attract the right followers. What to Add to Your Twitter Bio.
agora pulse
OCTOBER 30, 2019
When was the last time you reviewed your Twitter bio? A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Used well, your Twitter bio will be memorable, help you build relationships, and attract the right followers. What to Add to Your Twitter Bio.
Hootsuite
JUNE 14, 2022
When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. Copy these daily hashtags for Instagram , Twitter, and TikTok (or wherever your followers are) for easy use. People like to engage with other people, not typically with brands.
Socialized
FEBRUARY 2, 2021
Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. With Twitter developing, best practices have arisen for using the site. Here are few tricks to help the company thrive on Twitter and join the big league. How to Build an Account on Twitter.
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.
Webbiquity SMM
APRIL 4, 2023
While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.
Sprout Social
NOVEMBER 28, 2022
Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. And more opportunities to post means more opportunities to creatively engage with your audience. Cute Instagram story ideas.
Sprout Social
AUGUST 18, 2022
But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.
Sprout Social
JULY 6, 2022
With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.
Webbiquity SMM
FEBRUARY 20, 2014
Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.
Sprout Social
SEPTEMBER 30, 2020
Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?
Visually SM
FEBRUARY 1, 2021
While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. The Growing Importance of Engagement. Now, consider a post published to an audience of 20,000 followers that generates a high engagement level.
Social Media Strategies Summit
JUNE 3, 2021
With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in unique formats. Panelist Lexie Rock , the Digital Media Director at the Office of U.S.
Mindjumpers
JUNE 5, 2012
Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram. Threadless post regularly but without spamming their followers’ feeds.
Oktopost
JANUARY 2, 2023
Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have started focusing on this in recent years, just 36% of US employees are currently engaged.
agora pulse
AUGUST 31, 2020
What is a Twitter list? Are you using Twitter lists? Basics of Twitter Lists. Twitter lists are a way to categorize accounts, so you can find them more easily later. When you only use your general feed on Twitter, you are subject to the whims of the Twitter algorithm to show you what it wants.
yMarketingMatters
JULY 14, 2013
Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . To see your Twitter Home feed, click on Home: .
Hootsuite
AUGUST 9, 2023
Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best.
Sprout Social
MARCH 15, 2021
Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.
Ignite Social Media
SEPTEMBER 27, 2018
Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.
Almost Savvy
NOVEMBER 17, 2009
4 Tales of Accidental Twitter Friends) Posted by Irene Koehler in Business , Networking , Social Media , Tips , Twitter on November 17, 2009 | 16 responses It’s true, I’m engaged. (4 No, not that kind of engaged. I’m virtually engaged – listening to conversations and building relationships online.
agora pulse
DECEMBER 3, 2020
When you think of live video, does Twitter Live video come to mind? Twitter Live video has been around for a while now, but it seems like Facebook Live has gotten most of the attention. Twitter Live is a fantastic tool for expanding the reach of your video content in a new way and engaging with your audience.
Hootsuite
MARCH 23, 2023
But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Do human-written captions have better engagement and reach than AI-written ones? Does the Twitter algorithm penalize tweets written by AI? Twitter is a conversational platform. I ran an experiment to find out.
agora pulse
FEBRUARY 17, 2021
Need tips on how to increase engagement on Instagram and deepen connections with existing followers? Here are her quick and actionable tips for increasing engagement on Instagram and making most of existing relationships on Instagram. Show up as your real self to increase engagement on Instagram. Stained t-shirt.
Convince & Convert
DECEMBER 13, 2023
The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages.
Sprout Social
AUGUST 22, 2022
Similar to Twitter, hashtags are searchable on YouTube. With 37% of consumers saying live video is the most engaging content type, it’s a valuable asset to your video marketing strategy. Live video on YouTube even has a dedicated feed , which can help expand your reach. Hashtag searches. They even have their own landing page.
Hootsuite
APRIL 17, 2024
The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests. Ones that you are most likely to find valuable are shown higher in your personal feed.
agora pulse
JUNE 29, 2020
Some schools may view social media as a distraction from students’ education, but it’s actually a powerful tool that should be used to keep your students engaged and excited about your college. If your school is regularly doing the work to promote social engagement, it very well could drive in-person engagement, too.
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