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Custom Event for Embedded YouTube Video

Jon Loomer

When someone plays an embedded YouTube video on my website, an event fires. That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched in seconds I add a column to my Ads Manager to see how often people are watching these videos from my ads.

Embedding 149
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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. Configure the Video Variables in Google Tag Manager. Create a Video Trigger. Select “YouTube Video” under User Engagement trigger types.

Eventful 212
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 142
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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

YouTube 111
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Meta Ads for Podcasts

Jon Loomer

Now that YouTube allows you to connect your show’s RSS feed, you can embed a YouTube version of your podcast on your website. Since you can create custom events in Google Tag Manager based on embedded YouTube plays , this provides some interesting possibilities. You have another option.

Embedding 147
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Video Wars: TikTok vs. YouTube for Marketing

Likeable

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. YouTube by the Numbers.

YouTube 84
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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach.

SEO 135