Video Branding, YouTube Style

Small Business Mavericks

If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. Think of it as a celebrity endorsement agent for YouTube channels. Coming soon to a YouTube channel near you.

How to Increase YouTube Engagement [Infographic]

Pamorama

Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Meta data is essential to enabling your video to be found in search engines.

Trending Sources

How to Easily Make Animated GIFs from YouTube Videos

Pamorama

pic.twitter.com/pgFMNVlgvS — FIAT USA (@FIATUSA) June 18, 2014 It’s Dead-Simple to Make an Animated GIF from a YouTube Video Are you using YouTube for marketing? Did you know that it’s super easy to make an animated GIF from one of your YouTube videos?

Instagram Video Highlights YouTube Weaknesses

Geoff Livingston

YouTube may have the most to lose from Facebook’s response to Vine , 15 second format videos on Instagram. The following issues spell trouble for YouTube (and Google as a whole): Shorter video formats are increasingly desirable for mobile and tablet devices.

YouTube Improves Video Channels With One Channel

Small Business Mavericks

Video marketing just keeps getting better and better. YouTube recently introduced One Channel, which is a new platform that allows you to redesign your YouTube channel to appeal to a larger audience. In essence, One Channel makes your YouTube channel more accessible to more devices. For instance, your YouTube video channel will look the same on a desktop as it does on a laptop or a TV. You want to see some examples of YouTube One Channel in action?

Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel

Devumi

Much of his success has been built through his years in the television industry, but Jimmy is now using YouTube to his full advantage. With just over 8 million subscribers, his YouTube channel sees a whole lot of traffic and his videos get […]. The post Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel appeared first on Devumi. Jimmy Kimmel is arguably one of the most recognizable TV personalities today.

Using YouTube for B2B

SocialFish

YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. YouTube will even help you to generate new leads.

YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? I wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? strategy communities Video social media

Welcome To The Video Generation

The Realtime Report

Welcome To The Video Generation By Jason Katz. Peer to peer influence and video content is impacting retail like never before. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.” Influencer Video Roadmap.

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Better YouTube Marketing in 5 Steps

Convince & Convert

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Eight Second Rule Think about the last time you watched a YouTube.

5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

With over 55% of the US market share, YouTube is the largest online video platform in the country. Which marketer can possibly resist staying off of YouTube after a sampling of those numbers?

The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. Are you a fan of the Tasty video phenomenon?

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Sub4Sub: The Controversial YouTube Subscriber Strategy

Devumi

Getting more subscribers is one of the most important goals for any YouTube marketing effort. The fate of your YouTube channel may balance on this. The post Sub4Sub: The Controversial YouTube Subscriber Strategy appeared first on Devumi.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform.

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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans.

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How Long Should My YouTube Video Be?

The Social Media Incubator

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. We are the TV generation, and your visitors expect video now when searching online.

Periscope Introduces Support for Live 360 Video

SocialTimes Twitter

Periscope launched support for live 360 video in its livestreaming application. With this update, live 360 videos are marked with a special “Live 360” badge. Periscope isn’t the first platform to introduce support for live 360-degree videos.

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YouTube Collaborations: Working Together on Youtube Brings Success

Devumi

One of the oldest, and most successful, ways to get more subscribers for you channel is through YouTube collaborations. This is when two channels work on one video. People have been doing this since the very beginning of YouTube, and […].

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers. In a very short period of time, video buyers are considering Facebook as the most important video–not just social–advertising platform.

Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. “ There are two types of ads available to us on YouTube: . Video Marketing adwords for video content YouTube

How to Make a Successful YouTube Channel

Convince & Convert

We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists.

7 Secrets of Super-Successful Video Marketing

Buffer Social

By now, it’s clear that video is an essential channel for marketers. But what makes a great video? We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. Here are 7 secrets to creating successful video content.

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Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The top social video brands of the year (in order of rank): Red Bull.

Video 115

Case Studies: 5 Remarkable Marketing Channels on YouTube

Devumi

YouTube is considered to be one of the most important marketing platforms on the Internet. While most find modest success with their videos, there are those who have made a killing on the site. The post Case Studies: 5 Remarkable Marketing Channels on YouTube appeared first on Devumi.

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers.

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How to Promote Your YouTube Channel Like a Pro

Sprout Social

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them.

A Marketer’s Guide to Starting Out on YouTube

Simply Measured

YouTube has over a billion users (almost one-third of all people on the internet) and, according to Hubspot , reaches more 18+ year-olds during prime time TV hours than any cable TV network. In short, creating a YouTube video is no excuse to go off-message. Video Length.

Breaking Through To The YouTube Culture

Twist Image

Brands are struggling to understand YouTube. It''s a mystery to most brands why some videos work and other don''t. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by traditional media) and then there''s everyone else. For the most part, brands participate in YouTube by creating pre-roll and post-roll ads (essentially TV commercials that are played before or after a YouTube video is viewed).

Feature Friday: Why Violating Copyrights on YouTube is Good

Ari Herzog

This article is meant to offer you, without breaking any law, one strategy to help your YouTube videos get the eyeballs you believe they deserve as well as overcoming any guilt for using copyrighted materials. I started my blog few weeks ago and wanted to add videos to it.

5 Proven Tactics To Get More Views on YouTube

Idaconcpts

So, you’ve uploaded videos to your YouTube account but it has literally no views! Probably the best thing to do when you are just starting out your YouTube experience is to follow the good old traditional networking strategies. Choose A Great Title For Your Videos.

McDonald’s Celebrates 30 Years in Spain With a New YouTube Video

Mindjumpers

The unusual promotional video: To capture the journey of McDonald’s during the last 30 years, the food chain has created a YouTube video. To show that it is a recap, the video plays backwards! The video is placed on their YouTube page.

YouTube rolls out a built in chat feature on mobile!

Janet Fouts

YouTube is rolling out a messenger like feature called Native Sharing' Share videos and chat with your friends without leaving the mobile app. Social Media in Action Video chat YouTube

Social Videos – Why, Where And How?

Mindjumpers

But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. And videos on Facebook are shared 12x more than text posts and links combined!

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Pay Closer Attention To YouTube

Twist Image

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Two new developments on YouTube to pay attention to: TrueView.

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. As of Tuesday morning, the ad had been viewed 101,571,553 times, and received over 106,000 ‘likes’ on YouTube.

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 48 hours of video are uploaded every single minute (100% increase year over year). Use YouTube as a community more. Video

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

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Tips to Improve YouTube Marketing Strategy

Social Media Marketing

There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the marketing benefits YouTube has to offer.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Videos. Videos. This video will appear on your blog shortly. Thank you for sharing this video! This video has been added to your favorites. This video has been removed from your favorites. Sign in to YouTube now! The video has been added to your playlist. Sign in to YouTube now! Want to flag a video? Sign in to YouTube now! Video Responses: 1. Sign in to post a Video Response. Video Responses (1).

YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)

SocialTimes Facebook

Payments for Facebook Live videos aren’t limited to household names anymore, as creators who have carved niches on YouTube , Vine and elsewhere on the web are in on the action. million of the $50 million in payments for Facebook Live content they reported on last month was earmarked for creators on YouTube, Vine, Snapchat and Instagram.