Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

Video 113

Video HootSuite How To UGC 113

Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Here are the five key characteristics that set high-performing short-form videos apart, ensuring they resonate with viewers and achieve their intended impact.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important. Unlike image- or text-based content, video content can rely heavily on having talented people and personas on camera.

Brands 110

Brands Content UGC How To 110

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Facebook engagement actions include likes, reactions, comments, shares, video views, and link clicks. Capturing even a few minutes of candid content can be a perfect Facebook Live video.

Engagement 111

Engagement UGC Facebook HootSuite 111

Ignite Social Media

APRIL 13, 2022

In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide? Help your community make the best decisions by educating them.

Communities 135

Communities Instagram Brands Education 135

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. For instance, marketers focused on increasing brand awareness want to keep close tabs on post reach, impressions, and link clicks. A day in the life videos.

Small Business 202

Small Business Instagram Platform How To 202

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

UGC 139

UGC Hashtag How To Meme 139

Convince & Convert

MARCH 17, 2016

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Here’s where user-generated videos come in. Why is that?

Video 60

Video UGC Content comScore 60

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Pixlee

AUGUST 19, 2020

One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come. As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor.

Discount 54

Discount UGC How To Marketing 54

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. For example, reposting and promoting UGC as part of an ad campaign is usually considered commercial intent. Navigating social media copyright can be like sailing in uncharted waters.

Social Media 108

Social Media UGC Policies Guidelines 108

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle.

Influencer 130

Influencer Travel Retail UGC 130

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Why Invest in TikTok Marketing. According to recent social media statistics , users love TikTok for its short, 15-second videos. Inspirational videos on how to use your product or service. Funny skits.

Strategy 86

Strategy Brands UGC Apparel 86

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1

Instagram 139

Instagram Brands UGC Travel 139

Later

SEPTEMBER 9, 2020

Introducing Shoploop: Google’s very own shoppable video platform! Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. . That’s because discovering new products on Shoploop is so easy. .

Influencer 56

Influencer Platform Video Brands 56

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. It is a powerful strategy for social media content marketing when aiming to boost customer success.

Social Media 52

Social Media UGC Content Loyalty 52

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

UGC 90

UGC Instagram Content How To 90

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. Consistency.

Content 142

Content Metrics UGC Conversation 142

Pixlee

AUGUST 2, 2021

If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. Podcast Marketing Best Practices.

Brands 98

Brands UGC Authentication Influencer 98

Pixlee

JUNE 8, 2020

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. Delving into the psychology behind UGC, these five factors offer clues into the success behind UGC.

UGC 56

UGC Content Authentication Study 56

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Nike’s “Dream Crazy” Video. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. 3: Nike’s “Dream Crazy” Video.

Campaign 91

Campaign Social Media Brands Apparel 91

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

Curation 68

Curation Feed Feedly UGC 68

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. This became known as one of the first examples of content marketing. It inspires us to be better, educates us how to be better, and informs us why we need to be better.

Brands 74

Brands Automotive UGC Education 74

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Later

FEBRUARY 16, 2021

Their social media typically features 3 types of content: recipes, product photography, and videos. Their video content showcases artists from the Indian community — providing insight into Kolkata Chai Co.’s Apply this method to your social media marketing plan by basing the goals on metrics that are specific to your business.

Small Business 85

Small Business Social Media Strategy UGC 85

Pixlee

SEPTEMBER 16, 2019

By harnessing the power of generational marketing, your brand can focus on Gen Z. Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. These social media platforms work best for visual content: Instagram : Share aesthetic photos of your products that feature UGC.

Brands 43

Brands UGC Authentication YouTube 43

Keyhole.co

MARCH 7, 2023

This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram. These short, attention-grabbing videos are the perfect way to showcase your brand’s personality and creativity. Brands like GoPro extensively use UGC to promote their product.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

FEBRUARY 14, 2018

As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views, and videos, will lead to easier product discovery and increased conversions. Personalization is one of the most important marketing trends in 2018. In 2018, the bar for visual UGC had been raised.

UGC 68

UGC Curation Authentication Education 68

Convince & Convert

FEBRUARY 18, 2016

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it. Get our Definitive email newsletter.

UGC 60

UGC Content Syndication Social Networking 60

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible.

Strategy 124

Strategy Policies Resources Loyalty 124

Later

MAY 6, 2020

With the popularity of the viral video app skyrocketing, now’s the time to get more followers on TikTok! The For You page is filled with recommendations based on how users interact with other videos on TikTok. Unlike Instagram or YouTube, even accounts with zero followers can get millions of views on a new video.

How To 86

How To UGC Hashtag Trends 86

Pixlee

SEPTEMBER 5, 2017

With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. These customer testimonials can come in the form of reviews, user-generated images, and videos.

UGC 40

UGC Content Education Campaign 40

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics. Optimize Posting Times.

Report 121

Report Data Social Media Content 121

agora pulse

JUNE 16, 2020

Share photos and videos with potential students about university life. I remember looking at Florida State’s Facebook and getting so excited, seeing students playing Frisbee on Landis Green (one of those disks definitely hit me in the head sophomore year, but I digress), seeing the on-campus circus, and videos of the football games.

Social Media 91

Social Media Hashtag Applications Social Media Management 91

Pixlee

JANUARY 11, 2019

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. UGC can strategically connect multiple channels in an effective and authentic way.

UGC 41

UGC Brands Content Loyalty 41