Sat.Nov 24, 2018 - Fri.Nov 30, 2018

New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length

Social Media Today

Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability.

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How to Edit a Facebook Ad and Retain Social Proof

Jon Loomer

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

YouTube Launches YouTube Stories, Limited to Prominent Creators Only

Social Media Today

YouTube has launched its own variation of the popular Stories format, though it won't be available to all users at this stage

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How to Create Winning Facebook Ad Campaigns for Holiday Promotions

agora pulse

The last quarter of the year is one of the busiest times for advertisers as consumers spend more in the holiday build-up. Facebook, in particular, sees an increase in advertisers who jump on the platform. As a result, we’ve seen CPMs more than double from last year.

How to Create Authentic Instagram Content

Ignite Social Media

People go to Instagram to be inspired by others, including brands, that they care about. As marketers, it’s easy to get caught up in the cycle of pushing your brand’s message with the same content that you’re using for other marketing channels, but that doesn’t always work on Instagram.

A Small Business Guide to YouTube Marketing [Infographic]

Social Media Today

Is YouTube part of your digital marketing plan for 2019? Given the popularity of video content, it likely should be - here's a guide to some of the key elements of YouTube marketing

How to Save Money on Business Expenses

Operating a business means that you must control expenses in every way possible in order to boost profit. To increase that bottom line, a reduction in business costs is a must. Here are a few simple ways to keep outgoing funds to a minimum: 1. Reduce the Costs of Supplies.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Holiday Marketing Prep: How to Prepare Social Media for the Holidays

agora pulse

Winter is coming. And I’m not talking about Game of Thrones. Every year, marketers and brands alike face the impending chaos that is the holiday season. And it’s already upon us.

How to Utilize Pinterest for Your Clothing Brand

Ignite Social Media

Pinterest is a social channel that millions of monthly users go to for inspiration, DIY projects and fashion. As a clothing brand, Pinterest is a channel you should consider utilizing, especially with the holidays upon us.

12 Expert Social Media Predictions for 2019 [Infographic]

Social Media Today

What's on the social media marketing horizon in 2019? We asked a group of leading experts for their thoughts

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Ultimate Guide to Instagram Analytics


Want to grow your Instagram account? Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more!

The 10 Best Infographics of 2018: With a Spotlight on Data-Driven Storytelling


Good data can be a powerful tool. That secret nugget of cold, hard data can be the clincher in a winning argument. But no one’s going to sort through a… Read More >>>. Marketing Content Marketing Trendspotting

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Instagram Adds Automatic Image Descriptions to Assist Visually Impaired Users

Social Media Today

Instagram is adding new automatic image descriptions which can identify objects in photos for visually impaired users, as well as manually entered alt-text descriptions

4 Ways to Make Meaningful Connections with Consumers

The Realtime Report

4 Ways to Make Meaningful Connections with Consumers . Many professionals still think that the only way to build a strong rapport with a customer is through a face-to-face meeting in the flesh. And there is some merit to this idea.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Instagram Stories Branding: How to Design with Your Business in Mind


When it comes to designing stories, it’s important to have clear and consistent Instagram Stories branding. Just like your regular Instagram feed, incorporating your brand into your Instagram Stories will help you increase brand awareness and make your stories stand out from the crowd.

The First Question Marketers Should Ask Before Making Social Video


“Social video” can mean almost anything. A two-second Boomerang of friends clinking wine glasses is social—but sometimes, so is cinematic storytelling.

3 Easily Overlooked Essentials of Digital Marketing and Web Design

Social Media Today

While the latest, flashy trends are worthy of attention, you cannot overlook the key fundamentals of your digital presence that will ultimately drive your performance

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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Digital Marketing Trends that Shaped 2018


2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search.

Gaming Mindfulness

Janet Fouts

In case you’re not familiar with the term, gamification is the process of using gaming elements like scoring, competition, play, and rewards to encourage action. It works particularly well with problem-solving where badges or scores indicate competency.

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LinkedIn Adds Location Sharing Option to Messaging

Social Media Today

LinkedIn has added a new option which enables you to share a location on a map to more easily arrange in-person meetings

How to Launch an Employee Advocacy Program in 6 Easy Steps


Getting started with employee advocacy may seem complicated and difficult, but it doesn’t have to be. This is how you can launch an advocacy program in 6 easy steps. Employee Advocacy Social Analytics Social Engagement Thought Leadership

6 Digital Marketing Trends that Shaped 2018


In this post, we bring you six key digital marketing trends that shaped 2018, and how marketers like yourself, can integrate them in your strategies. The post 6 Digital Marketing Trends that Shaped 2018 appeared first on Digimind Blog.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people.

The Biggest Graphic Design Trends of 2019 [Infographic]

Social Media Today

Looking to stay on trend with your content and creative elements? Check out this listing of design trends set to dominate in 2019

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[Use Case] Discovering the nanoinfluencers for Generation Z in London


Thursday, 5:50 pm.