Sat.Nov 24, 2018 - Fri.Nov 30, 2018

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New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length

Social Media Today

Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length.

Hashtag 168
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 3

Team 158
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How to Edit a Facebook Ad and Retain Social Proof

Jon Loomer

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research.

Facebook 167
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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics.

Metrics 191
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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9 Common Facebook Live Mistakes to Avoid

Social Media Today

Facebook Live video generate more engagement than regular video posts, and can be a great way to boost brand awareness. But there are some common errors you need to avoid.

Facebook 168
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AI in PR: Where We Are and Where We’re Headed

Meltwater

There’s no denying there's a lot of talk about artificial intelligence (AI). A simple Google search brings up 921 million results for the term. The buzz is out there.For public… Read More >>>.

Google 162

More Trending

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the a

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Instagram Adds Automatic Image Descriptions to Assist Visually Impaired Users

Social Media Today

Instagram is adding new automatic image descriptions which can identify objects in photos for visually impaired users, as well as manually entered alt-text descriptions.

Instagram 167
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[Use Case] Discovering the nanoinfluencers for Generation Z in London

Audiense

Thursday, 5:50 pm. You’ve just come out of a meeting with your boss and after several hours of planning and designing strategies for the new quarter, you’ve decided that one of the influencer marketing campaigns you’re going to execute for one of your agency’s leading clients will focus on one of the latest trends in the industry: nanoinfluencers. You want to continue providing differential value, being in the vanguard of the sector and innovation is the seal of quality that distinguishes you as

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Gaming Mindfulness

Janet Fouts

In case you’re not familiar with the term, gamification is the process of using gaming elements like scoring, competition, play, and rewards to encourage action. It works particularly well with problem-solving where badges or scores indicate competency. Gamification is certainly not a new way to engage us and create good learning habits. In fact, a Russian scientist named Dmitri Mendeleev may have been the first to use gamification as a learning tool in the 19 th century.

Badge 100
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Big Tech's Threat To Freedom Of Expression

Forbes Social Media

Today the “public square” is quickly becoming the various spaces of social media with Facebook. Both these companies have user numbers the size matching the population of large countries yet they are immune from upholding Article 9 of the European Convention on Human Rights (ECHR).

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3 Easily Overlooked Essentials of Digital Marketing and Web Design

Social Media Today

While the latest, flashy trends are worthy of attention, you cannot overlook the key fundamentals of your digital presence that will ultimately drive your performance.

Marketing 167
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. In life and business, though, change is inevitable.

Feed 111
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How to Launch an Employee Advocacy Program in 6 Easy Steps

Oktopost

Getting started with employee advocacy may seem complicated and difficult, but it doesn’t have to be. This is how you can launch an advocacy program in 6 easy steps.

How To 110
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Hey, we totally get it. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness.

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Facebook Highlights Rising Topics of Conversation in its Latest 'Topics to Watch' Report

Social Media Today

Facebook has released the latest version of its ‘Topics to Watch’ report, which highlights the key topics seeing significant increases in mention volume.

Report 167
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How to Save Money on Business Expenses

Socialmedia.biz

Operating a business means that you must control expenses in every way possible in order to boost profit. To increase that bottom line, a reduction in business costs is a must. Here are a few simple ways to keep outgoing funds to a minimum: 1. Reduce the Costs of Supplies. When you are running any type of business, such as grocery store or restaurant, that makes purchases from wholesale suppliers, you will soon find out that getting a great deal on materials and deliveries can save you tons of m

How To 89
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Digital Library Cards Are Offering Thousands Of Ebooks To Everyone

Forbes Social Media

While the 160 million non-library card holders in the U.S. may have access to a physical library, many are too time-poor to visit. Enter the digital content distributor Overdrive's Instant Digital Card program, which has registered nearly 65,000 new users in the last 15 months.

Library 97
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors.

Brands 94
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Social Media Today

What are the key metrics you need to track in order to measure your actual business success? Contributor Pam Moore provides her insight in this new podcast.

Metrics 167
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#239: My Weightloss Journey (Part 2)

Amy Porterfield

I’m getting a little personal in this episode, because it’s time to revisit something I brought up back in October 2017 on this podcast: My weight. Now, that October episode was the first time I had ever brought up my struggles with weight. I shared how I hated video because I was incredibly embarrassed about […]. The post #239: My Weightloss Journey (Part 2) appeared first on Amy Porterfield | Online Marketing Expert.

Video 81
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How Social Media Has Changed How We Consume News

Forbes Social Media

Social media has become the main source of news online with more than 2.4 billion internet users, nearly 64.5 percent receive breaking news from Facebook, Twitter, YouTube, Snapchat and Instagram instead of traditional media. Here's how social media has changed how we consume news.

News 90
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.

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2019: Year Of The Man On Pinterest

Social Media Today

New fathers, fashion-conscious Millennials, and DIY home buyers now make up 30% of the total user base on a platform that loves to facilitate spending.

Fashion 167
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Instagram Stories Branding: How to Design with Your Business in Mind

Later

When it comes to designing stories, it’s important to have clear and consistent Instagram Stories branding. Just like your regular Instagram feed, incorporating your brand into your Instagram Stories will help you increase brand awareness and make your stories stand out from the crowd. Your Instagram Stories branding doesn’t need to be too complicated, even using simple branding elements like colors and fonts can go a long way in making your stories look professional and on point.

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How Do We Create A More Diverse Community Of Social Entrepreneurs

Forbes Social Media

Is the social enterprise sector as diverse as it claims to be? Are we giving out some kind of subliminal message, creating an unconscious bias that social enterprise is not for the more marginalised members of the community?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.

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Facebook Announces Expansion of 'Today In' Local News Section

Social Media Today

Facebook is again expanding its 'Today In' local news section as it seeks to help boost community engagement, and showcase the value the platform can provide.

News 157
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6 Digital Marketing Trends that Shaped 2018

Digimind

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the marketing industry in 2018, and how marketers like yourself, can integrate them in your strategies.

Trends 60
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The Biggest Social Media Fails Of 2018

Forbes Social Media

Who caused the biggest social media fails of the year? Check out how brands like Snapchat and Chick-fil-A failed at social media in 2018 and what you can learn from them.

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The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the soci