Wed.Jul 05, 2023

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

When you enter an ad into the auction , Meta will bid for you. But in some cases, it may benefit you to adjust the bidding strategy to get better results. Of course, this is an advanced strategy. Manual bids can also have the opposite impact, leading to worse results than if you had allowed default bidding. Because of this, it’s often safer to roll with the defaults.

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Dr. Joel Bennett and the Quest for Presence

Janet Fouts

I’ve known Dr Joel Bennett since I enrolled in his Resilience and Thriving Facilitator training years ago. His work with Organizational Wellness and his many books have inspired so many to be more aware of themselves and relationships to others. Since then, we’ve become friends, and his five-book collection, Quest for Presence offers a deep look at our own relationship with time and uses philosophy, poetry, science and exercises to better understand this relationship with time and with ourselv

Exercises 150
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Meta Launches Threads, Provides Insights into Coming Elements

Social Media Today

It looks clean, functional, and it could be a viable Twitter alternative.

Twitter 213
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Roundtable: How to Develop a Strategic Approach to Elevating Executives’ Social Media Presence

Ignite Social Media

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Tests Hyperlinked Keywords in Video Comments as a Means to Maximize In-App Discovery

Social Media Today

Selected keywords and phrases will link to an in-app search.

Comments 208
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Twitter Competitor Threads Hits 5 Million Sign-Ups In 4 Hours, Meta CEO Mark Zuckerberg Says

Forbes Social Media

Just four hours after releasing Twitter competitor Threads to 120 countries, the new social platform from Facebook-maker Meta hit five million sign-ups.

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#586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul

Amy Porterfield

Listen on… The secret to creating a loyal team that’s fiercely engaged and motivated I honest-to-God cannot believe that I have over 20 employees on my team. It seems like just yesterday that I hired my first VA! Building a team takes time, patience, and a willingness to learn as you figure out […] The post #586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul appeared first on Amy Porterfield | Online Marketing Expert.

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Instagram Will Now Let You Add Up to Three Collaborators on Posts and Reels

Social Media Today

You can now display several contributors on a single post or Reel.

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How to Write AI Art Prompts [Examples + Templates]

Hootsuite

Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art.

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Meta Publishes Holiday Planning Guide to Assist with Your Season Campaigns

Social Media Today

Some key tips for your holiday marketing campaigns.

Campaign 178
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Leaving Elon Musk's Twitter? Here Are Some Alternatives, From Meta Threads To Mastodon To Bluesky.

Forbes Social Media

Changes to Twitter’s algorithms, content moderation and verification policies and account throttling under Musk have all driven users to seek alternatives.

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Twitter Updates Viewing Restrictions, Allowing Tweets to Appear in Google Search Again

Social Media Today

Twitter's looking to re-shape its access provisions to combat misuse.

Twitter 158
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Social Media APIs Explained (In Simple Terms)

Hootsuite

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. So, what do you need to know about APIs as a social media user or professional? In this post, we cover everything you need to know about social media APIs to understand how they affect the online tools we use every day. #1 Social Media Too

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Instagram Will Now Let You Add Up to Three Collaborators on Posts and Reels

Social Media Today

You can now display several contributors on a single post or Reel.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Threads Gets 30 Million Sign-Ups Overnight, Meta CEO Mark Zuckerberg Says

Forbes Social Media

Just hours after releasing Twitter-competitor Threads to 120 countries, the new social platform from Facebook-maker Meta hit 30 million sign-ups.

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Twitter Updates Viewing Restrictions, Allowing Tweets to Appear in Google Search Again

Social Media Today

Twitter's looking to re-shape its access provisions to combat misuse.

Twitter 156
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Welcome To ‘Threads,’ Facebook’s Twitter Killer

Forbes Social Media

Here's an advance look at Meta's answer to Elon Musk’s Twitter, based on what we know about the service from its recent App Store pre-listing.

Twitter 96
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YouTube Tests Hyperlinked Keywords in Video Comments as a Means to Maximize In-App Discovery

Social Media Today

Selected keywords and phrases will link to an in-app search.

Comments 160
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Meta Officially Launches Threads—Challenging Elon Musk And Twitter

Forbes Social Media

The Instagram companion app, which is being hailed as Twitter’s new chief rival, was launched a day earlier than expected.

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A Look at the Threads UI, and Features Coming to the Twitter Alternative App

Social Media Today

It looks clean, functional, and it could be a viable Twitter alternative.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.

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Meta Publishes Holiday Planning Guide to Assist with Your Season Campaigns

Social Media Today

Some key tips for your holiday marketing campaigns.

Campaign 163
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meta's Threads Really Could Be A Twitter Killer

Forbes Social Media

Meta isn't reinventing the wheel, but it did essentially reinvent social media with Facebook and redefined it again when it acquired Instagram.

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5 LinkedIn InMail Best Practices to Generate New Business Prospects [Infographic]

Social Media Today

Some pointers for your LinkedIn outreach efforts.

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Instagram eCommerce: 5 Tips To Leverage Instagram To Market A New Online Store

Keyhole.co

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands. Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all th

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5 LinkedIn InMail Best Practices to Generate New Business Prospects [Infographic]

Social Media Today

Some pointers for your LinkedIn outreach efforts.

LinkedIn 156
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Open ZIP Files on Your iPhone in Just a Few Taps

Tweaklibrary

A ZIP file is a compressed file format that can contain multiple files combined into one file. You may need to open ZIP files on your iPhone to extract the files inside, which can be useful for downloading large files, sharing files with others, or backing up your data. In this blog post, we’ll discuss how to open ZIP files on iPhones running iOS 16 & below versions.

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How to Build Your Blog’s Audience with Long Form Evergreen Content

ProBlogger

The post How to Build Your Blog’s Audience with Long Form Evergreen Content appeared first on ProBlogger. Image created in Canva Who wants to grow their blog’s audience? I’m yet to meet a blogger who doesn’t, so I’m picturing in my mind a room full bloggers with their hands in the air! If you’re one of them, I would highly recommend you spend a few minutes today listening to the first 20 or so minutes of this podcast by Tim Ferriss who outlines how he’d build his audience if he were starti

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