Mon.Oct 25, 2021

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Facebook to Face Heavy Fines for Allowing Young Users to Sign-Up to its Platforms Under Proposed Australian Law

Social Media Today

Proposed regulations in Australia could see Facebook face major financial penalties if it fails to stop young users signing up to its apps.

Proposal 197
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.). Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

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How to get the most visual attention on your content

Social Media Today

Which visual content gets engagement, clicks, and conversions and which gets scrolled past and ignored? Cognitive demand and clarity scores hold the clues.

Content 184
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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world.

Library 123
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Pinterest Achieves MRC Accreditation for Pin Metrics, Providing More Assurance for Marketers

Social Media Today

The certification of its processes will ensure that advertisers can feel confident about the ad data that Pinterest provides.

Metrics 195
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#402: The Innovative Strategy For Avoiding Burnout With Jonathan Fields

Amy Porterfield

How Entrepreneurs Do The Work That Drives Them How’s your breathing today? Deep and restorative? (Or did that question just prompt your first deep inhale of the day?) And your shoulders? High and tight OR relaxed, breezy, and unburdened by the weight of the world? (I bet I can guess.) The unfortunate reality is that […]. The post #402: The Innovative Strategy For Avoiding Burnout With Jonathan Fields appeared first on Amy Porterfield | Online Marketing Expert.

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How to Advertise Your Podcast on Social Media

Likeable

Ah, podcasts. They’ve been around for nearly two decades, but only in the past five years or so has the format truly entered the mainstream and come into its own. As more and more podcasts have popped up, listenership has increased. In fact, 55 percent of the U.S. population has listened to a podcast, and 37 percent listened to a podcast in the last month.

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YouTube Partners with Ed Sheeran in New Promotion for YouTube Shorts

Social Media Today

YouTube's looking to lean into the rise of short-form video content, and build audience for its Shorts platform.

YouTube 184
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Facebook’s Earnings Could Disappoint And Add To Its Mounting Whistle-Blower Problems

Forbes Social Media

The company could report lackluster sales figures, disappointing investors at a time when it must already contend with a fresh scandal over toxic content.

Report 89
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Facebook Launches New Info Sessions for Female Business Leaders

Social Media Today

The new video sessions, released for Women’s Small Business Month, provide tips and notes to help female entreprenuers.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Chocolate Saved Shawn Askinosie

Buffer Social

After a particularly dizzying murder trial, Shawn Askinosie thought he was fine. He kept practicing law as a homicide defense attorney for five years after that moment, all the while wondering why he was dealing with panic attacks, mental fogs, and even the symptoms of a heart attack after nearly 15 years of loving his career. Eventually, something broke within him: he loved being a lawyer but simply couldn’t do it anymore.

CSR 80
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Clubhouse Adds Pinned Links to Provide More Context in Rooms

Social Media Today

The new option will provide another means to add more contextual elements to your audio chats.

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Facebook Expects Metaverse Project Will Cost At Least $10 Billion—In 2021 Alone

Forbes Social Media

The push into augmented- and virtual-reality tech is an expensive gambit by the company to win back young users.

Cost 96
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New Internal Insights Underline Facebook's Impacts on Societal Shifts, and its Struggles to Manage Such

Social Media Today

A new leak of internal research reports from Facebook sparks more questions about the company's impact and process.

Facebook 161
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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PayPal Denies Reports It’s Pursuing Pinterest Acquisition Deal

Forbes Social Media

PayPal said it was not seeking a deal with Pinterest, reportedly worth $45 billion, “at this time.”.

Report 100
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Facebook Posts Steady Results in Q3, with More Users and Stable Revenue, Despite ATT Impacts

Social Media Today

Amid a storm of new controversy, Facebook has published its Q3 report, showing steady increases in both users and revenue.

Facebook 159
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Facebook Sees Teenagers As A 'Pipeline' According To Internal Docs

Forbes Social Media

That’s the goal with Big Tech companies like Facebook, who hope to get teenagers obsessed with an app like Instagram and slowly move them over to the much bigger platform like Facebook someday, according to an internal doc and a recent profile of Instagram users.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). With personalized advertising surfacing more and more on the internet these days, one thing proves to be true: consumers value real-life experiences and connections. Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement.

UGC 52
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Pinterest Shares Plummet 12% After PayPal Ends Rumors Of A $45 Billion Deal

Forbes Social Media

Shares of Pinterest tanked after PayPal said it wouldn’t pursue an acquisition of the social media site.

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Why Is Antivirus Not Installing On My Computer?

Tweaklibrary

The digital world has opened all portals of convenience. And, while we are happily enjoying its convenience – browsing the internet, accessing applications, downloading and transferring files, and more, hackers and other threat actors are spreading malware and various other kinds of malicious threats. Thankfully, we have Antivirus programs to combat such threats.

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YouTube, TikTok And Snap Go To Congress Tuesday. Here’s Why Their Fates May Vary.

Forbes Social Media

Politicians are deepening an investigation that began with Facebook. It could end with new regulations on Big Tech.

YouTube 89
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A Facebook Ads Experimentation Guide

Jon Loomer

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Instead of asking, “Should I…” related to a basic Facebook ads strategy, know that there is very little black and white (outside of the rules themselves ).

Facebook 212
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Media Makes It Easier To Criticize Our Leaders – That's Not Actually A Good Thing

Forbes Social Media

Hardly a day goes by when there aren't a slew of trending posts directed at elected officials.