Tue.Aug 09, 2011

Trending Sources

My Yearly Social Media Douchebag Audit

Jason Yormark

Along with the hyper growth of social media platforms over the past few. years, comes the army of awful marketers that spam, mislead and embellish their experience. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). Let us begin. Test Results: Passed. Bonus pts.

Five Ways to Build Trust with B2B Customers

Spin Sucks

Today’s guest post is written by Marianne Worley. Not long ago, B2B companies thought customers wanted to buy from great companies. Marketers promoted products and services with self-important platitudes, such as: 1. We are the leader in the industry. We were founded by the smartest engineer in the world. Our products are unsurpassed. Give your customers what they want.

B2B 89

5 Reasons to Play Hooky in the Summer

Debbie Weil

This is not the first summer that I’ve taken a break from all digital, all the time. And I hope it won’t be the last. As I wrote last July, there’s something about a stretch away from DC that makes me feel like a kid in camp who wants to try new activities. This summer it was plein air painting. Above is the result of a class I took with painter Jill Hoy. But I do love color.

Three Blogs You Must Read

Spin Sucks

A couple of weeks ago, solopreneur and PR pro extraordinaire, Kellye Crane , wrote a blog post title, “ Three People You Must Read.&#. She recommended Valeria Maltoni , David Meerman Scott , and Jeremiah Owyang. I concur! Then Justin Goldsborough followed suit and recommended three of his own. This is the post I wrote. Three Blogs You Must Read. Jeff Jarvis. Away from the echo chamber.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Cloud Computing And The Streaming Of Everything Will Change Media Forever

Twist Image

We're getting much closer to the world of dumb clients. and that's a smart thing. Five years ago, the conversation about live video streaming was always relegated to a conversation about "the pipe" (the technology and the ability to deliver this type of data intensive media with the same flawless flow as broadcast TV). The biggest change is going to be that you won't have to really download anything, as all content will not only live in the cloud, but will be accessible to you on-demand. This isn't streaming as you've thought of streaming to date. now you won't lose everything).

The 5 Must-read Books for Bloggers in 2011


I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. Reading these will dramatically help you improve your blog. I promise! Launch. I used to work for a launch coach so assumed I knew everything about product launches. Until I read this book. This is the best business book I have read in the past year. Learn more. Curation Nation. Clout.

How Your Photo Tweeting Experience Changes

Ari Herzog

Studies indicate 14.9% of tweets contain links; and 1.25% of those links (or 2.1 million tweets a day) point to pictures hosted on photo sharing websites. Twitter users are familiar with the concept of adding images to tweets, typically using third-party services such as Twitpic , Yfrog , and Lockerz. Thank you for reading! Related articles you may enjoy: 7 Ways to Praise Tweeting Birdbrains.

Improving Online Credibility For Your Site


Web site development and online approaches are quickly becoming a central part of the way a company conducts business. Just a few years ago, there wasn’t much thought given to this, but as more sales and business is conducted through sites and online approaches, it’s becoming paramount to build a credible online brand. The answers to doing this aren’t as easy as you might thing.

Sites 18

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media: The New Word Of Mouth

Small Business Mavericks

A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Let’s face it, we live in a world where the Yellow Pages are used less and less often. People now conduct their searches for local businesses online. Looking for real estate? They start online. Want to buy a car? They start online. Interested in buying a product – any product? But more and more they are starting their search online. That’s good. Less than ten?

Listen to the Fifth Estate for Free

Geoff Livingston

In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted , completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes. Hopefully, these podcasts and the information contained in the book are useful to you. 1: Introduction and Citizen Media.

#measurePR with Marshall Sponder (Part I)

Waxing UnLyrical

A week ago today, I spoke to Marshall Sponder for the very first time. I was quite excited, because I’ve been following his blog for ages. I mean, when you spell “measurement geek,&# you are really spelling M-A-R-S-H-A-L-L-S-P-O-N-D-E-R.&#. That’s how much into measurement he is! With his new book, Social Media Analytics just out, this was the perfect time. August 16, 12-1 pm ET.

ROI 15

The Gap Serves The Taco, Emphasizes Social Media


Mobile food vendors, or food trucks, are becoming a growing trend all over the country. While it’s far from a new idea, it’s gaining new-found popularity thanks to the ease of communicating and growing a following through social networking. Everywhere from New York to Indy , people are flocking to the streets to get authentic, unique foods from unique people. It sparks curiosity.

A World Gone Social

Learn how companies must adapt to survive.

Eventually we’ll all be good at social media and then what?

Direct Marketing Observations

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media is, and and how we are supposed to use it. It’s inevitable. For some of you snake oil dudes -the clock is ticking.

SEO 11

A review of the ROI of Social Media

Jeff Esposito

A few months back, I was on a panel in Chicago moderated by Guy Powell. We got to chatting and one thing led to another and I agreed to review a copy of his book entitled ROI of Social Media (Amazon affiliate link) along with Jerry Dimos and Steven Groves. Unlike many social media books, this one is more of a textbook and is not an overly quick read.

Twitter Adds Image Upload Option to Tweets

Bill Hartzer

I’ve always been a fan of Twitter , even before Twitter became popular. It seems as though I’ve been on Twitter forever, just call me an early adopter. It looks like we are finally getting a much-needed upgrade to the Twitter web interface, which is really just a new small option. You can now add images to your Tweets, right from the web interface. You might want to resize it first.


How to Make Getting Sidetracked Work for You as a Blogger


If you’re ever stuck for ideas to write about on your blog, here’s a little discipline that I’ve gotten myself into over the years that helps me a lot. It’s all about capturing those moments when you get sidetracked while writing blog posts. Make getting sidetracked work for you. I doubt I’m the only one who gets sidetracked while writing. Writing Content

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Develop the Perfect Brain

Engaging Brand

Remember being a child? . I was one of those really irritating ones." But why are the clouds white? But why do people cry? etc etc". The power of why is something we seem to lose during our lives, and yet in asking that powerful question we develop a much greater understanding of the world around us. Asking the question "Why?' helps us truly understand the emotions around us. . For instance people use adjectives to describe - a beautiful house, a tiring journey, a brilliant day. The more we learn about why it was brilliant the more we understand. The power of why.is

Cartoon of the day

Jeff Esposito

Cartoon of the Day death non sequitur Wiley Miller


Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. The benefit from content marketing is you can incorporate keywords relevant to what you want to be known for on the web into the content you create.