Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

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Questions Banking Insurance HootSuite 105

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. Download it here. Download it here. Download it here. Download it here. Download it here.

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Template Templates Content Small Business 223

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook. per month.

Instagram 191

Instagram Tools UGC Marketing 191

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

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Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

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Template Templates Content Marketing 60

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Here are 5 questions to see how your approach compares. Source: Hootsuite 2021 Social Trends Survey.

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Questions Social Media Strategy Survey 142

agora pulse

JANUARY 13, 2021

Digital marketing, specifically social media, skyrocketed in 2020 with consumers stuck at home and physical stores closed. Global lockdowns pushed businesses to focus heavily on their social media strategies and revaluate their sales and marketing models. Ask one question and make your language clear and to the point.

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Social Media Engagement Tips Hashtag 191

Later

NOVEMBER 7, 2019

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. This is a controversial question, with no wrong answer.

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Hashtag Instagram Apparel Template 64

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

APRIL 6, 2020

Improve your Instagram marketing strategy. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. That’s perfect for getting your audience’s attention without them having to download the app. What is IGTV?

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How To Marketing Instagram HootSuite 145

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Trends Strategy Marketing Authentication 147

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Keyhole.co

JANUARY 6, 2021

Your days are likely packed with creating killer content and writing compelling copy, or fielding comments and questions from users. Why social media marketing metrics matter? Content social media marketing metrics. Why do social media marketing metrics matter? On top of that, you must stay ahead of the algorithms.

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Metrics Social Media Marketing Sentiment 131

agora pulse

JULY 8, 2020

But have you focused on Instagram marketing? In this article, I’m looking at Instagram marketing essentials, my best agency hacks, and the brands that are winning. Instagram Marketing: Why All the Fuss? If your current marketing strategy doesn’t include Instagram, you might be wondering what all the fuss is about.

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Instagram Tips Marketing Hashtag 109

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Apple and Google Play users have downloaded the TikTok app over 1.5 Hashtag Challenge : Ad appears on the Discovery page.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

SEPTEMBER 16, 2020

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Speaking of analytics : another big mistake marketers make on Instagram is to ignore the data. Using too many hashtags. Buying likes and followers.

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Instagram HootSuite Marketing Hashtag 145

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Ask questions on social media.

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Content Brands Findability Marketing 124

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

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Instagram Brands Marketing Geotagging 183

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

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Marketing Upcoming HootSuite Campaign 91

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. 11 Twitter marketing tips, ranked from easiest to most advanced.

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Twitter HootSuite Marketing Hashtag 145

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

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Brands Sentiment Analysis Marketing 83

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? Pros Access to all of TikTok’s marketing suite. Engagement.

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Tips Marketing Trends Influencer 52

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Free Digital Marketing Tools for Content Marketing Support.

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Tools Marketing Discount Hubspot 191

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels).

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Insurance Social Media Policies HootSuite 89

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

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Brands Airlines Hashtag Influencer 159

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Social Media Brands Marketing Meme 112

agora pulse

MAY 5, 2020

Questions are great engagement triggers. In seeing a question, people feel that instant impulse to make a pause and find an answer. Therefore, asking questions on social media is such a good idea. Posts to Daily Hashtags. There’s a popular hashtag for every day of the week. No one is questioning that any longer.

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Types Social Media Meme How To 214

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

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Instagram Strategy Marketing Hashtag 52

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Don’t count Twitter out. Agorapulse.

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Analytics Tools Twitter Hashtag 204

agora pulse

NOVEMBER 26, 2019

Are your content and social media marketing teams having problems working together? Content and social media marketing are two departments whose roles very often overlap … yet most businesses and agencies find setting up an effective collaboration between the teams difficult. Set Up a Collaboration Routine.

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Collaboration Marketing Team Social Media Management 138

Hootsuite

JULY 29, 2020

But the question is: how can you get your videos to catch your audience’s attention during that time? Download the free guide now. So, for instance, if users often search for a particular hashtag or enjoy content with a specific sound bite, they’re more likely to see videos with the same hashtag and sound.

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Hashtag How To Trends Remix 145

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps. Add Context to Your Data.

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Template Templates Report Social Media 112

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. However, not all YouTube competitor analysis tools offer downloadable reports.

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Analysis YouTube Tools Strategy 52

Hootsuite

JUNE 17, 2020

With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Before your company can start LinkedIn marketing, it needs a LinkedIn page. Source: LinkedIn.

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LinkedIn HootSuite How To Marketing 145

Hootsuite

AUGUST 21, 2019

Through live streaming, it lets marketers connect with their communities in real-time. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Otherwise, ask them to write down the best questions on a piece of paper. Try the Communities Hashtags feed. Set a schedule.

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LinkedIn How To HootSuite Marketing 111

Ignite Social Media

MAY 4, 2021

Quick question – is your social media team taking the necessary steps to ensure your social content is accessible to all audiences, including those with sensory disabilities? That said, it’s now universally associated with social media hashtags , which are used on the majority of major social networks. Accessible Copywriting Tips.

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Social Media Tips Content Vimeo 155