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Why brands need a social media monitoring strategy

Sprout Social

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. quick lil’ post-corepower, pre-get sh*t done breakfast deliciousness feat.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Airbnb leaned into user-generated content to establish trust and turn it into a delicious marketing recipe. Choose Keyhole’s social listening and get notifications anytime someone mentions your brand or uses your hashtags, and never miss a UGC again. Airbnb reposts tweets talking about the positive experiences of their guests.

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Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day

Convince & Convert

In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. The descriptors are so humorous that a custom hashtag could have been developed with a call to action in the days leading up to Tax Day to bring their community into the fun.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

According to a report by Kantar BrandZ , a stronger brand leads to more shareholder returns and large cash flow contributions. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. whirlpoolusa.

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The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

Constantly seeing disaster or sensational reporting can elevate stress levels and trigger anxiety and sleeping problems. PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. Yet the constant stream of negative news and content could have a harmful impact on mental health.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. Regardless of what you might be posting, coming up with a hashtag to couple with your content is a brilliant branding move. We're thinking more ice cream might solve your problem.