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Is Facebook advertising worth it?

Sherrilynne Starkie

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. Another option is the CPM (cost per thousand impressions) payment type.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Facebook continues to dominate the social space as a market leader. incremental conversions.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Content and audience. Advertising. Customer service. Scheduling.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). How video details like thumbnails, titles and video length impact your video performance. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. YouTube Analytics: General Reports.

Analytics 141
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., How to advertise on YouTube. Non-video ads (i.e.,

YouTube 145