Jon Loomer

MAY 5, 2015

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? For example, here are the “Optimize For” options within the ad set in Power Editor when the Clicks to Website objective is selected… We’ll dig into what all of this means and when to use it shortly.

CPC 128

CPC CPM Facebook Cost 128

Hootsuite

MAY 17, 2023

Free 30-Day Trial 13 great real estate Facebook ad examples 1. Highlight recently sold listings For seller’s agents, this is your equivalent of the above real estate Facebook ad example. Feature one recently sold listing, or choose a few examples from the same zip code, and briefly touch on a factor you had to overcome to sell it.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

OCTOBER 27, 2020

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.

Report 145

Report Social Media Yahoo Analysis 145

Buffer Social

SEPTEMBER 4, 2018

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Part I: The Shift to Instagram Stories Advertising and Messenger Engagement. For example. One is that you’ll grow engagement and trust. Hailley: Let’s kick off the show!

YouTube 71

YouTube Instagram Video Facebook 71

SocialFish

OCTOBER 14, 2019

For example, viewers watching videos till the end, liking or unliking, subscribing, sharing and more options may cause fluctuations in your earnings. YouTube uses a unique system called CPM or cost per 1,000 views to evaluate earnings for each video YouTuber uploads. A number of views on mobile as compared to the views on PC. –

YouTube 22

YouTube CPM Advertising Engineering 22

Jon Loomer

FEBRUARY 27, 2023

And you may get lots of clicks or video views , for example, if weaknesses in certain placements are exploited. For example, I’ve created events that fire when a visitor scrolls down a page or spends a designated amount of time on a page of my website. Instead, 98% came from News Feed (most from mobile). Even better?

CPM 193

CPM CPC Eventful Cost 193

Buffer Social

JANUARY 11, 2017

To get to your Facebook Ads Manager, you can click on the drop-down arrow in the upper-right corner of any Facebook page and choose “ Manage Ads ” from the drop-down (or you can use the Facebook Ads Manager mobile app, which we will mention below). For example, you might notice a typo in your ad only after creating the ad. All Ad Sets.

Facebook 40

Facebook How To Advertising Overview 40

Little Web Giants

NOVEMBER 4, 2014

They are very useful for gauging which posts really resonated with followers based on engagement. There are nine types of objectives for a campaign on Facebook: Page Post Engagement : Promotes a post so more people see it. App Engagement : Promote usage of an app. Advertising on Facebook. Campaign Level. Conversion Tracking.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Buffer Social

JANUARY 10, 2017

Estimated action rates – calculated by how likely Facebook thinks a person will take the action you are optimizing for with your ad (for example visiting your website or downloading your app). Facebook’s mobile News Feed. Instagram’s mobile News Feed. Facebook’s desktop right column. Audience Network.

Cost 40

Cost Advertising Price Facebook 40

Little Web Giants

NOVEMBER 4, 2014

They are very useful for gauging which posts really resonated with followers based on engagement. There are nine types of objectives for a campaign on Facebook: Page Post Engagement : Promotes a post so more people see it. App Engagement : Promote usage of an app. Advertising on Facebook. Campaign Level. Conversion Tracking.

Social Media 28

Social Media Facebook Marketing CPM 28

Oktopost

JUNE 28, 2022

Whether there are five employees or 50,000, businesses must master how to connect and engage potential customers. Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. Automated welcoming messages to engage followers. Avoid Constant Sales Posts.

B2B 152

B2B Tips Twitter Marketing 152

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. The vertical video and mobile hypothesis.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. The vertical video and mobile hypothesis.

CPC 85

CPC Video Cost CPM 85

Buffer Social

SEPTEMBER 9, 2019

Spending some of your ads budget on YouTube ads can help you reach a targeted audience through a medium that is engaging and very strong on the storytelling side. They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. That would be great, of course.

CPM 75

CPM YouTube Survey Mobile 75

agora pulse

JUNE 6, 2017

Cost per Mobile App Install. For example, you can create rules that: Send an email notification to the person who is managing the campaign, as well as the ad account owner when your Daily Spend is greater than $500. For example, you cannot use the Cost Per Result rule more than once. Cost per Website Registration Completed.

Facebook 128

Facebook CPM Cost Notification 128

Hootsuite

AUGUST 31, 2020

For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. For example, if I punched in a URL like animalplanet.com/tv-shows/puppy-bowl/full-episodes/puppy-bowl-xvi into the Hootsuite Ow.ly

URL 145

URL Google HootSuite Template 145

Jon Loomer

FEBRUARY 17, 2017

If your ads reflect an unprofessional, sloppy brand, why would anyone want to engage with them? “Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You can have a budget that is too high for an audience size, for example.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. While some often follow the wrong metrics when boasting success (focusing on engagement), this isn’t always the case. It isn’t optimized for mobile devices. You can also choose to optimize for website clicks or engagement.

Cost 113

Cost Conversation Facebook Sample 113

Sprout Social

JULY 26, 2019

CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. But if you’re working in a tech company or managing social for one, knowing these technical terms can help you engage with your brand’s audience.

Social Media 112

Social Media Software CPM CPC 112

ProBlogger

AUGUST 7, 2014

I say free a little loosely here, as yes you’re not paying money directly out of your pocket for these activities, but the time you spend on managing social and search for example stops you from doing other things. For example the landing page someone sees after clicking the verification link in your email confirmation.

Advertising 52

Advertising Facebook Campaign Newsletter 52

ProBlogger

AUGUST 7, 2014

I say free a little loosely here, as yes you’re not paying money directly out of your pocket for these activities, but the time you spend on managing social and search for example stops you from doing other things. For example the landing page someone sees after clicking the verification link in your email confirmation.

Advertising 51

Advertising Facebook Campaign Newsletter 51

Hootsuite

SEPTEMBER 9, 2020

Where is your target group most engaged, most concentrated and most accessible? Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger. For example, a Gap polo or a Gap t-shirt. Targeting teens?

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

APRIL 8, 2021

For example, 25-34-year-olds represent the largest ad audience on the site. Look at the type of content your customers post and engage with, and use these insights to inform your creative strategy. Engagement : Includes metrics like engagement rate (based on likes and comments) and amplification rate (based on shares).

Instagram 145

Instagram How To HootSuite Hashtag 145

ProBlogger

AUGUST 29, 2016

Another challenge with long posts is that unless you’re an amazingly gifted and engaging writer, some of your readers probably won’t get through to the end of your post. Let me give you an example, I talked to one blogger recently who published his very first post on his blog. Again, there’s some pros and cons.

Eventful 29

Eventful SEO Blogger Questions 29

ProBlogger

AUGUST 29, 2016

Another challenge with long posts is that unless you’re an amazingly gifted and engaging writer, some of your readers probably won’t get through to the end of your post. Let me give you an example, I talked to one blogger recently who published his very first post on his blog. Again, there’s some pros and cons.

Eventful 20

Eventful SEO Blogger Questions 20

Hootsuite

SEPTEMBER 17, 2020

For example, here are the results for the term “fitness coach.”. For example, if your maximum bid is $4 and Google determines that your cost per click is $2, then you get that ad placement! Cost-per-mille (CPM). Cost-per-engagement (CPE). Let’s look at an example: Imagine you’re running a running shoe store.

Adwords 145

Adwords Google Campaign Cost 145

agora pulse

JULY 18, 2017

According to Facebook, full-width ads increased the ads’ user engagement (CTR) by 58% and monetization (CPM) by 34%. Creating the PC-friendly image is easy but ensuring the text fits well for mobile viewing can be tricky. See the below examples from Facebook. Facebook Page Cover. Sounds easy, right? Image source.

Facebook 151

Facebook WordPress CPM Mobile 151