Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out.

Education 172

Education Examples UGC Content 172

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

UGC 87

UGC Film How To Skills 87

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

Social Media 175

Social Media UGC Tips CPM 175

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Campaign 150

Campaign Social Media UGC Marketing 150

Ignite Social Media

NOVEMBER 13, 2018

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape.

Trends 143

Trends Social Media UGC Authentication 143

agora pulse

MAY 15, 2020

As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns out authentic content and engagement. Of course, you would never spam your social media followers on purpose.

Social Media 132

Social Media Hashtag UGC Authentication 132

agora pulse

MARCH 10, 2020

This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Sharing UGC . Do you know about its features (and possibilities)? Brand announcements. Shoppable products.

Social Media Management 159

Social Media Management Instagram Social Media Hashtag 159

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Stay top of mind.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Social Media Strategies Summit

JANUARY 5, 2022

Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Next, connecting your Instagram account to your brand’s accounts on other social media platforms helps drive more traffic to your Instagram account. Collaborate with Influencers. Tap into influencer marketing.

Small Business 202

Small Business Instagram Platform How To 202

Ignite Social Media

AUGUST 8, 2016

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Utilizing reputable and relevant influencers is a terrific way to influence your audience to dive even deeper into your brand. Okay, so, you’ve compiled a library of UGC. Care to Share?

Loyalty 60

Loyalty Influencer Social Media Brands 60

Ignite Social Media

JANUARY 22, 2020

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. It’s no surprise that consumers are heavily influenced by what they see on social media.

Types 179

Types Delicious UGC Brands 179

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Build Connections with TikTok Influencers. Brands have got to listen, TikTok is staying.

Strategy 177

Strategy Marketing Banking Influencer 177

Keyhole.co

DECEMBER 29, 2022

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns, and fashion social media campaigns are always in vogue.

Fashion 52

Fashion Campaign Social Media Hashtag 52

Pixlee

APRIL 4, 2019

User-generated content is possibly one of the greatest hallmarks of social media platforms. The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. Future Platforms.

Platform 69

Platform UGC Social Media Content 69

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

Small Business 85

Small Business Social Media Strategy UGC 85

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 164

Social Media Skills UGC Sample 164

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Campaign 136

Campaign Social Media Social Media Management Team 136

Keyhole.co

DECEMBER 7, 2020

Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. And of course, we’ll provide some real-life examples for inspiration.

Social Media 80

Social Media UGC Hashtag Instagram 80

Buffer Social

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. The article also mentions that influencers in the social media marketing industry might be influencing this idea. Is this true?

Engagement 73

Engagement Social Media UGC System 73

Pixlee

AUGUST 30, 2021

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. But finding the right influencer for each specific campaign can be a difficult task for marketers because of the many variables that come into play.

Influencer 52

Influencer Campaign Tips UGC 52

Pixlee

AUGUST 30, 2021

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. But finding the right influencer for each specific campaign can be a difficult task for marketers because of the many variables that come into play.

Influencer 52

Influencer Campaign Tips UGC 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 116

Strategy Brands Content UGC 116

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Need a photo?

Engagement 110

Engagement UGC Facebook HootSuite 110

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 121

Brands ROI UGC Authentication 121

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer Marketing. Influencer content created by brands is found to be more authentic to younger consumers.

UGC 41

UGC Trends Marketing Curation 41

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

Influencer 54

Influencer UGC Marketing Loyalty 54

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

Engagement 52

Engagement Social Media Strategy Meme 52

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC.

Statistics 67

Statistics Social Media Marketing Instagram 67

Ignite Social Media

SEPTEMBER 7, 2016

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. Influencers Understand the Audience You Want to Target. “So Influencers Have Sizeable, Relevant Audiences. fiction writers, about U.S. television.

Influencer 60

Influencer Strategy UGC Content 60

agora pulse

OCTOBER 21, 2019

However, social media is a great platform for targeting other generations with FOMO marketing. billion active users, social media provides a huge potential audience. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. With over 3.5 What to do.

Social Media 80

Social Media Marketing Loyalty UGC 80

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Enlarge your audience: TikTok has millions of users distributed across 140+ countries.

How To 125

How To Hashtag Influencer UGC 125

agora pulse

JULY 16, 2019

Here are five brands acing storytelling on social media and some actionable takeaways. Research shows that social media shares are boosted by 585% by using a brand character. The cheeky white duck went on to become the star of numerous ads stealing the show on social media too. Curate user-generated content.

Social Media 110

Social Media Brands Hashtag Meme 110

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. Of course, the opportunities for beauty brands also signal just how competitive and cutthroat the space can be. View this post on Instagram.

Industry 100

Industry Social Media Hashtag Instagram 100