yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. 3 Get into live video.

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Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

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Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. How to Create Video Engagement Custom Audiences.

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Jon Loomer

NOVEMBER 6, 2022

I am deeply invested in short-form video. I’ve long resisted video creation in every form. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video. My video efforts have been few and far between. Sometimes I’d turn a podcast into a video.

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Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.

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Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. This is the Explore Feed that about 99% of us have.

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Kikolani

SEPTEMBER 5, 2017

This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success. Suddenly, just as I was about to promote, pre-sell and launch into an e-course.

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Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” That’s how freaking convoluted this is.

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Hootsuite

JANUARY 5, 2023

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel to your Instagram feed. Then tap Repost (or the equivalent button in your app), then Feed to share it to your as an Instagram post to your grid. Step 1: Download a repost app.

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Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed.

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Social Media Marketing

MAY 20, 2019

That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. This article explains 5 such tools that allow you to embed Facebook feeds on your website easily. Come, let’s have a look at each one.

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Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Jon Loomer

NOVEMBER 13, 2023

When someone chooses to get reminders for your event, they’ll be notified three times: 24 hours before the event 15 minutes before the event At the time of the event Of course, you can also create Reminders Ads. Only Instagram placements are available (Instagram Feed and Stories), even if you use Advantage+ Placements.

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Jon Loomer

FEBRUARY 22, 2024

Now that YouTube allows you to connect your show’s RSS feed, you can embed a YouTube version of your podcast on your website. This is something I was already doing for standard YouTube videos. You can then track these results in Ads Manager (using 1-day click attribution, of course). If you have a podcast, it’s worth trying.

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Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

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Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Or they may want you to think they have the answers so you will buy their super secret course with super secret tips. video + on demand webinar).

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Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

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Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed.

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agora pulse

FEBRUARY 5, 2020

One of the biggest was the 60-second video time limit, forcing brands to trim video content down to a minute or less. IGTV is a sister-app of Instagram that is a mobile-only platform focusing on mobile-first (read: vertical) video. If someone shares a IGTV video in an Instagram feed, it’ll share the first 60 seconds.

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agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. It was when the feed was officially launched on Desktop that the trouble started.

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Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Facebook Live videos also get six times more interactions than regular Facebook videos. All you need is a mobile device — and the right steps of course. Facebook Live video ideas. Add a description of your video. Tap Go Live.

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Social Media Strategies Summit

JUNE 3, 2021

She uses Facebook and Twitter Insights and free training resources like Facebook Blueprint Courses to stay on top of the trends. Since recruiting and hiring is an ongoing campaign, the Sheriff’s Office shares a series of graphics tailored to this message that keep the feed looking fresh. Image Source: City of San Diego Instagram.

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Small Business Mavericks

NOVEMBER 28, 2014

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. I’ll be curious to see if I get one on my feed. Are You Looking At Video Ads? If we do, will you be looking at video ads as part of your campaigns?

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Jon Loomer

AUGUST 28, 2023

That, of course, doesn’t mean that you shouldn’t use this for those purposes. A strong profile image, company description, business links, and of course images and videos that provide value. Maybe they should follow for videos on a specific topic? The performance goal will default to Instagram Profile Visits.

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Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Finally, you have to check at least Facebook Feed. This is their answer to TikTok.

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Jon Loomer

MAY 3, 2022

You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was nothing like video engagement metrics, for example. Watch Video. Or revenue?

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

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Later

SEPTEMBER 29, 2020

Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels. Instagram’s Video Requirements: Instagram Feed.

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Jon Loomer

JULY 10, 2023

If you turn multi-advertiser ads on, they will run in the following locations: Facebook Feed Facebook Watch Facebook Stories Instagram Feed This appears to be an evolving list. Initially, Meta indicated that multi-advertiser ads were only for Facebook Feed and Instagram Feed. I don’t really understand that argument.

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Jon Loomer

JANUARY 19, 2022

Video View Custom Audiences. USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. Facebook videos (videos that you upload to Facebook) have many benefits. First, they are engaging for the user since they auto-play and can be watched directly from the news feed.

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Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. The person watching the video also needs to convert on your advertising objective within 24 hours. She played the ad for more than 10 seconds instead of skipping to the next story/video. Let’s simplify this.

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Jon Loomer

FEBRUARY 19, 2024

But advertisers removed it and focused entirely on news feed placements. You want to force the algorithm to show ads to people in the news feeds? Of course, it’s a different landscape now. People aren’t watching your video because they find it interesting. Watch Video I recorded a video about this, too.

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Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

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Ignite Social Media

MAY 25, 2021

Don’ts: Post low-quality or blurry video. Create video with heavy text overlay. Create video that won’t fit with a 4:5 aspect ratio (*if you’re planning on sharing to your Reel to your newsfeed, be mindful the aspect ratio for Reels is 9:16 while the feed post is 4:5). Increasing Discoverability of Reels Content.

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Later

JULY 24, 2019

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! IGTV is a place for long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. Anyone on Instagram can create their own IGTV channel, where they can share long-form videos with their followers.

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Sprout Social

JULY 28, 2022

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. With short-form video being 2.5x TikTok Stories are video segments lasting up to 15 seconds. What are TikTok Stories? Published on.

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Buffer Social

SEPTEMBER 25, 2018

Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format. And at Facebook’s F8 conference, it was revealed that the Stories format is on a path to surpass feeds as the primary way people share stuff with their friends sometime next year.

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