Koka Sexton

JANUARY 5, 2010

Traditional marketing only goes so far and emailing news is not the best way to communicate with people and even worse if you want to have your message shared with others. The company has a corporate marketing team that manages a Twitter profile and a Facebook page but our region (America) wanted to do more.

Software 58

Software Groups Groups WordPress 58

Koka Sexton

NOVEMBER 1, 2008

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. Author: Koka Sexton Comments: 1 comment Date: 1 Nov 2008 Categories: Social Media Tags: Del.icio.us , Digg , facebook , geek , LinkedIn , magnolia , media_junkie , simplicity , Twitter There are 1 comment.

Social Media 40

Social Media CoTweet CoTweet Foursquare 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. Still the following on Facebook could be better.

Social Media 51

Social Media WordPress Software Foursquare 51

Koka Sexton

NOVEMBER 1, 2008

From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. Author: Koka Sexton Comments: 1 comment Date: 1 Nov 2008 Categories: Social Media Tags: Del.icio.us , Digg , facebook , geek , LinkedIn , magnolia , media_junkie , simplicity , Twitter There are 1 comment.

Social Media 40

Social Media CoTweet CoTweet Foursquare 40

Koka Sexton

FEBRUARY 17, 2009

Yes they even have a Facebook page. How NOT to use your Social Media Marketing Manager! Patrick left for music college back in 2007 and is about to graduate. This is his final project and will be a concert of some very talented guitarists graduating from the Guitar Institute of Technology. Use get_bookmarks() instead.

Foursquare 49

Foursquare CoTweet CoTweet WordPress 49

Koka Sexton

MAY 8, 2009

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm How NOT to use your Social Media Marketing Manager!

Aggregator 45

Aggregator Feed Feedly Foursquare 45

Koka Sexton

APRIL 28, 2009

Yes I even have a Facebook page setup for the Concord blog. I do a bit of targeted advertising on Facebook for the site and the fan page. nothing expensive but I like knowing that other people in Concord and surrounding area can find me on Facebook. How NOT to use your Social Media Marketing Manager!

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. Still the following on Facebook could be better.

Social Media 40

Social Media WordPress Software Foursquare 40

Koka Sexton

AUGUST 11, 2010

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager! Until this recent job hunt, I didn’t dig into the robust features that LinkedIn allows for.

LinkedIn 49

LinkedIn Foursquare WordPress CoTweet 49

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. There are bound to be more location based mobile applications that hit the market. Do you use a different app?

Foursquare 51

Foursquare Badge iPhone Applications 51

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

MARCH 26, 2010

Thank God for Twitter and Facebook, I don’t know what I would have done without them. How NOT to use your Social Media Marketing Manager! I’m waiting to hear from MediaTemple support what could have gone wrong. So the main issue is resolved. This blog, my online life, is back up. Use get_bookmarks() instead.

Hosting 45

Hosting Foursquare CoTweet CoTweet 45

Koka Sexton

AUGUST 11, 2010

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager! Until this recent job hunt, I didn’t dig into the robust features that LinkedIn allows for.

LinkedIn 40

LinkedIn Foursquare WordPress CoTweet 40

Koka Sexton

JANUARY 3, 2009

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook). Use get_bookmarks() instead.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

JANUARY 3, 2009

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook). Use get_bookmarks() instead.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. There are bound to be more location based mobile applications that hit the market. Do you use a different app?

Foursquare 40

Foursquare Badge iPhone Applications 40

Koka Sexton

MARCH 24, 2009

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Koka Sexton

JULY 1, 2009

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager! [link] There is also a reference to a domain called overclick.cn but that doesnt seem to be legit. Use get_bookmarks() instead.

Foursquare 40

Foursquare WordPress CoTweet CoTweet 40

Koka Sexton

JULY 1, 2009

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager! [link] There is also a reference to a domain called overclick.cn but that doesnt seem to be legit. Use get_bookmarks() instead.

Foursquare 40

Foursquare WordPress CoTweet CoTweet 40

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” Digging deeper into the failure, many times it is because the business did not understand who is doing what. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Koka Sexton

MARCH 8, 2009

Using Facebook to find a job. Facebook has just been a place for me to keep in contact with family and friends. For the most part, I have not gone crazy adding friends to Facebook. But Facebook has some good applications for people looking for a job. How NOT to use your Social Media Marketing Manager!

Statistics 40

Statistics Software Foursquare WordPress 40

Koka Sexton

NOVEMBER 14, 2008

Six Ways to Give Your Audience Exactly What It Wants How to Extend Your Blog and Promote Your Members with the MyBlogLog API Viral Marketing Tips and Tricks 35 Twitter Tips from 35 Twitter Users Keep the Tip(ping Point) Making a del.icio.us 10 Habits of Highly Efficient Social Media Power Users Blogger or Mind-Reader?

List 85

List Social Media StumbleUpon Blogosphere 85

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Koka Sexton

AUGUST 28, 2010

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead. The Most Important Sale You Will Ever Make I Have A Social Media Addiction Netflix finally gets iPhone App Google Voice Now Included in Gmail SCOTT PILGRIM VS.

Comments 40

Comments Domain Name NoFollow Adsense 40

Koka Sexton

JANUARY 23, 2009

Roy ¬ Jeff Paul Scam #2902 January 23rd, 2009 at 9:41 pm It has been amazing to grow any business on the Internet, I need to market strategically to my customers, using a range for tools from content sharing to email marketing, search engine optimization, co-branding, ad buys, and more, to reach your target audience.

Domain Name 40

Domain Name Real Estate WordPress Yahoo 40

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0:

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0:

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Koka Sexton

MAY 1, 2007

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Domain Name 40

Domain Name Real Estate How To Yahoo 40

Koka Sexton

NOVEMBER 4, 2008

4 Be a better friend : Yes to my friends in FaceBook as well as in IRL. How NOT to use your Social Media Marketing Manager! I may cause irreversible damage on some level but no one is perfect. #3 3 Be a better husband : Something that will make my wife happy. #4 You know who you are, friends like you are really an extended family. #5

Domain Name 45

Domain Name WordPress Foursquare Film 45

Koka Sexton

NOVEMBER 4, 2008

4 Be a better friend : Yes to my friends in FaceBook as well as in IRL. How NOT to use your Social Media Marketing Manager! I may cause irreversible damage on some level but no one is perfect. #3 3 Be a better husband : Something that will make my wife happy. #4 You know who you are, friends like you are really an extended family. #5

Domain Name 40

Domain Name WordPress Foursquare Film 40

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. Isn’t our Facebook page just a post-modern email newsletter? There’s a best time to post to Facebook.

Social Media 119

Social Media Strategy Consultant Publishing 119

Koka Sexton

SEPTEMBER 29, 2008

They work in libraries, for law firms and on the stock market. Have a facebook account? How NOT to use your Social Media Marketing Manager! Nerd read cult literature (nothing new of course, nothing so trite, usually works predating the seventies). They program. They write. Eccentric and romantic? Perhaps, idealists tend to be.

Types 99

Types List Comments Posterous 99

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? Facebook is preferred for information about the brand’s activities, and email is preferred for product updates.

Social CRM 145

Social CRM Twitter B2B CoTweet 145