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Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

Monday Roundup: Small Business Tips

Waxing UnLyrical

did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd.

10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. This will make your business more efficient and profitable. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. How do you measure social media success for YOUR business?

Social Media Use: Three Big Mistakes Made by Small Businesses

Unspoken

According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes.

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees.

12 Ways to Use Instagram for Small Business

Sprout Social

But how can you use Instagram for small business? In fact, the mobile app allows small businesses to compete with the “big guys.” Why Instagram for Small Businesses Is Great. Use Influencer Marketing. We all know the power of Instagram.

Small Businesses Have a Unique Opportunity in Social Media

Spin Sucks

As a small business you have something the big guys can never have. According to a recent study by Blue , 50 percent of small businesses report they have developed new leads from social media. So social is working for small businesses.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

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Your First Small Business Step To Online Marketing

Small Business Mavericks

I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner.

Small Business Marketing Through iPhone Apps | Small Business.

Small Business Mavericks

So is that a great opportunity to promote your small business? Small businesses are even getting in on the picture and it won’t be long before having your own iPhone app is going to be as important as having your own website. About Us What’s a Maverick?

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. Get a fully optimized business page.

Free Facebook Ads For Small Business

Spin Sucks

Yes, it’s another Facebook post. I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. million pages on Facebook are home to small businesses. How to set up a Facebook ad.

14 Ways New Facebook Betrays Small Business

Convince & Convert

The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. Sure it’s visceral to have a 850-pixel signature image dominate your Facebook page. I get it.

Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . What are your best performing Tweets?

10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. With the wealth of options available to digital marketers, it’s easy to become overwhelmed.

How To Bootstrap Fantastic Social Media For Small Business

Peg Fitzpatrick

Let’s face it: social media for small business can be a challenge! But it’s also the most fantastic way for small businesses to grow and reach more potential customers. Small businesses can use social media for the following: To connect with current customers.

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales.

Small Businesses Turn to Social Before Search

Saying It Social

Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Social Media Boot Camp is an 8 session on-line course that will give you the tools to make the best use of sites like Facebook, Twitter, and LinkedIn for your business.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. If you manage a Twitter and a Facebook account, that’s one hour per day. When it comes to Twitter and Facebook, moderation is best.

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. Most successful businesses today sell products and services on the Internet. Business

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. In the end, this will increase the effectiveness of their social media marketing efforts.”.

Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? Experiment with Facebook Ads.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. To my dismay I found their Facebook wall was disabled. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales.

Getting Your Small Business Ready for Google+

Blue Focus Marketing

There are many useful features that will work for your personal brand now and, coming soon, for your small business. This insight led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. What Google+ circles mean to your small business.

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint.

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Small Business Ad Agencies Get Social. Many small to mid-size ad agencies rely on the advice of Michael Gass ( @MichaelGass ) new business consultant, on the benefits of social media and how to develop a network.

How to Capitalize on Instagram as a Small Business

The Realtime Report

How to Capitalize on Instagram as a Small Business. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising star for businesses. So how can you use this platform to your advantage as a small business?

6 Smart Social Media Lessons for Small Business from a Car Dealer

Socially Sorted

Do you want to learn some instantly actionable, smart social media lessons for small business? You can use these strategies in your business too! In fact, personalised video messages on Twitter, Facebook or Instagram are pretty rare.

A Social Media Approach Every Small Business Should Be Using

Rebekah Radice

Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? However, dominating your niche or market requires a strategic approach. How to Make This Work in Your Business.

Lessons for Small Business From the Top Marketing Professors

Blue Focus Marketing

Recently I reached out to one of my online communities, all members of a global list of the Top Marketing Professors on Twitter. Kent is also the author of 8 Mandates for Social Media Marketing Success. Small businesses need to monitor social media to set realistic goals.

Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Facebook mistakes. Your small business has made them. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. Not Using Facebook Insights.

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Small business owners are slowly gravitating towards location-based social channels such as Foursquare.

How to Rock Instagram to Promote Your Small Business

ProBlogger

Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting on her own account , being featured on huge accounts in the baking trade, and her (often famous) clientele’s personal IG feeds. Business Basics.