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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter. Are you spending enough on digital marketing? Your Success Breeds My Success. And Vice-Versa.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

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Is Twitter Advertising a Threat to PPC?

Convince & Convert

According to the New York Times , “Advertisers will soon be able to pay for Twitter to suggest that people follow their accounts, and next year, Twitter advertising will expand to small businesses, which will be able to place ads using a self-serve system.”. What this Means for Marketers. Numbers Don’t Lie?

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Xobni is awesome

Koka Sexton

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

CoTweet 69
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Google Voice Now Included in Gmail

Koka Sexton

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Google 66
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One of my Favorite Grayson Pictures

Koka Sexton

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

CoTweet 55
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Netflix finally gets iPhone App

Koka Sexton

How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

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